Monday, September 30, 2019

Franklin Delano Roosevelt: The Labor Leader Essay

Political Background   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Franklin D. Roosevelt was the longest running president of the United States. He was at the helm of the nation from the end of the Great Depression to the end of the Second World War. Spanning 12 years, his administration faced the toughest times in U.S. history. However, his policies and programs must have effectively addressed both foreign and domestic crises as evidenced by the popular will that kept him in the White House.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   FDR entered politics as a democrat and won a seat in the New York Senate in 1910 as well governorship of New York in 1928. He was an advocate of the farmers in New York and an opponent of corruption in government which manifested in the activities of the Tweed Ring (Miller Center, 2008). His style of governance was both progressive and nationalist where he believed in equality among peoples and accountability of government.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He became assistant secretary to the navy then made his comeback as governor of New York in 1928 after years of battling with polio. His political career culminated in his election as United States president in 1932. He was re-elected thrice after but was unable to finish his last term because of his sudden death. Involvement in Labor Management Relations   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Well before his inauguration and into the first years of his administration, he saw the crisis brought about by overproduction bring agriculture and manufacturing to a standstill into what is known as the Great Depression. Thousands of workers became unemployed and farmers were set to lose their farms and property to creditors. Poverty, hunger, joblessness and uncertainty lurked evidenced everywhere.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   FDR believed that capitalism is the most advanced economy. However, it has its flaws if unregulated so that necessary reforms should be made to enable government to regulate the economy (Miller Center, 2008). At the height of the Great Depression, FDR’s early solution to U.S. industry was encapsulated in the National Industry Recovery Act.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The NIRA sought to stimulate production by creating demand for products through public works construction (Miller Center, 2008). This in turn generated employment for the multitudes of jobless Americans. The Act also gave incentives to industry and at the same time provided protection for workers in terms of wage regulation and the right to collectively bargain and organize (Dubofsky, 1994, p.111). However, the NIRA was largely unsuccessful because it failed to take into account the basic laws that governed capitalism.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   FDR tried a new tack through the Workers Progress Administration, the Wagner-Connery National Labor Relations Act and the Social Security Act. The WPA sustained and expanded the earlier efforts of job creation (Miller Center, 2008). Millions of Americans were paid by government to construct schools buildings, hospital facilities and transport infrastructure. It also provided the necessary training in order to be eligible for employment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Wagner-Connery Act was the successful attempt at legislating the worker’s welfare stated in the earlier NIRA. This Act ensured worker’s rights to collective bargain and union organization (Dubofsky, 1994, p.131). It further established a government agency to oversee its implementation – the National Labor Relations Board which became the workers union’s grievance center for the unfair wage and labor practices committed by company management (Dubofsky, 1994, p.128).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In 1938, FDR enacted the Fair Labor Standards Act to complement the Wagner-Connery Act. The FLSA set up a legal minimum working man’s wage and pegged the legal maximum hours of work each day as additional measures against worker exploitation (Miller Center, 2008). As a result, union membership ballooned to more than 10 million by the 1940’s.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Social Security Act instituted welfare benefits for the workers such as assistance and insurance during old age, insurance for the unemployed, assistance to dependent children and the blind (Miller Center, 2008). The funds for this program were subtracted regularly from the worker’s wages. FDR further initiated a socialized tax scheme which aimed to tax the wealthier more and the workers less, though this was largely shot down by Congress.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The major economic problems involving industry during the Great Depression forced FDR to be involved with labor management. Workers formed the bulk of the electorate, and as a liberal reformer, he saw it his responsibility as a public official to improve their conditions. His sensitivity and knowledge regarding the unequal relations between management and workers enabled him to effectively translate workers’ rights into legislation. Contribution to Labor Management Relations   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   FDR has greatly contributed to labor management relations by creating legal mechanisms by which worker’s can exercise their rights and demand fairer wages along with better working conditions and benefits from management. These mechanisms are in due recognition of the fact that workers and management have contradictory interests: the former aims to obtain higher wagers while the latter aims to decrease production costs through lowered wages.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The labor and welfare acts that saw implementation during FDR’s administration are also evidence of the worker being in a disadvantaged position. It recognized that the only manner in which workers can engage management with regards to their remuneration and work environment is through their collective bargaining. In order for workers to be forceful, they must consolidate themselves into a union as their venue for organized action.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Wagner Act and the Fair Labor Standards Act also point to the need for government arbitration in labor disputes with the National Labor Relations Board as the mediating agency between unions and management. List of References Dubofsky, M. (1994). The State and Labor in Modern America. North Carolina: University   Ã‚  Ã‚  Ã‚  Ã‚   of North Carolina Press. Retrieved 25 March 2008 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.questia.com/read Miller Center Public Affairs University of Virginia (2008). American President: An Online   Ã‚  Ã‚  Ã‚  Ã‚   Reference Resource – Franklin Delano Roosevelt (1882-1945). Retrieved 25 March 2008 from http://millercenter.org/academic.

Sunday, September 29, 2019

Economics and Swot Analysis Essay

Before we start with the swot analysis of IBM lets understand what actually the SWOT is . The full form of SWOT is strength ,weakness opportunity and threat . so the basic meaning of swot analysis of any company is to judge this four factors of any company at certain given period of time . On the other hand the full form of PEST is Political, Economic, Social and Technological and the analysis of these four factors of any organization is called pest analysis. SWOT ANALYSIS : Strengths: 1. Founded in 1896 as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York it is very much old and organization of high repute . 2. the leading IT Manufacturer and service provider . the 4th largest technology company and 2nd most valuable global brand . And they are consistently in top 10 for last 20 years . 3. Company is handling 95% of all business in the 1000 most profitable companies in the US. Having his branch in almost 200 places in this world. 4. Its value almost $70 billion. They have over 450,000 employees worldwide. 5. The first company who decide to establish dedicated labs for research on technology innovation . Weakness 1. The company has become too large that the operating cost of the company is very high . 2. The workforce who are working is very much efficient but also very expensive in nature 3. IBM is mainly dependent on corporate clients the nature of them is changing day by day . 4. They have vary much low share in pc market which is a growing segment right now Opportunities 1. Increased globalization is an important opportunity that can be exploited by IBM in order to balance the fluctuations in different economies. 2. IBM’s small-medium business (SMB) has improved over the years but there is definitely a need to increase its market share to have an overall competitive edge. 3. IBM needs to maintain a competitive edge in the marketplace and innovation is key and working with IT-related companies to create new products in the ever changing market; use patents to generate revenue. Threat 1. The fact that they are completely dependent on Microsoft (in their computer services division) could be a huge problem if anything ever happened to them. 2. Hackers and sensitive information can be exposed and exploited by individuals and IBM needs to be innovative with regards to firewalls and protective software. 3. The supply chain has very few suppliers, leaving IBM very little to negotiate with or switch to HP, Sun Microsystems are all competitors and are all threats to IBM’s bottom line. Their competitors are able to create cheaper products and make more a considerable profit. Smaller companies that can move faster and provide less expensive products and services than IBM can become very costly to IBM’s more lucrative bundles focusing more on larger companies with big budgets PEST ANALYSIS Political factors: The heavy taxes in the UK make the IBM server products increase the weakness on the price factor, especially on the premium price IBM products. Economic factors: The healthy economic environment with strong and stable GDP in the all regions provides a good market for the product and service business of IBM. Although the GDP increase rate is not fast, the stability could balance this disadvantage element. The service industry in the world contributed nearly 73.4% to the GDP in 2006. That indicated that the high value added service market in the world is matured, and the customer experience on the service would be higher or more difficult to be satisfied. Socio cultural factors: Population and the internet users, in 2006, the population in just U.K it was nearly 60,609,153, and according to CIA, (2007), more than half of these people (37.6 million in 2005) were internet users. The well known about the internet indicated the opportunities of relevant products and services Technological factors: Internet, A survey from CIA, (2007) shows that there were 6,064,860 Internet hosts in 2006, and more than 400 Internet Service Providers in 2000. In this sophisticated market, the opportunity and competition will exist together.

Saturday, September 28, 2019

The Oxford English Dictionary Essay Example | Topics and Well Written Essays - 1000 words - 3

The Oxford English Dictionary - Essay Example However, the Oxford English Dictionary is regarded as the most comprehensive source of English words. (Kite) It contained about 400,000 words by the time it was first published. As a project, it was initially called A New English Dictionary or Historical Principles; Founded Mainly on the Materials Collected by The Philological Society (Winchester). The development of the OED was a long process. People started working on the material in 1857 (Winchester). However, the first time it was published was in 1884 (Kite), three decades after initial work began. The group who worked on the OED decided it was more efficient to publish the book in fascicles or installments. The first edition of the book had ten installments and was completed in 1928. (Kite) The OED is a result of an idea from an association in Great Britain which studies the language. The Philological Society of London decided to collect and consolidate all the definitions of every English word in existence. (Gray) Some members grew dissatisfied with the existing dictionaries because there were words not included or defined in these reference materials. Richard Chevenix Trench, Herbert Coleridge, and Frederick Furnivall and the committee they formed initially searched for unlisted and undefined words in the dictionaries of the 19th century. (Winchester) Eventually, their task evolved into that of creating a truly all-inclusive dictionary and because the task was too big for a few people volunteers were asked to help out. (Winchester) Another task to complete was that of managing the entire compilation process altogether. Furnivall approached lexicographer James Murry for the editor position and the society tied up with Oxford University for the publication of the new di ctionary. (Gray) The process of creating the content for this new comprehensive dictionary was not an easy job. To be as far-reaching as possible, volunteers were told to note down word usage from books onto slips of paper or â€Å"quotation slips† which were then sent to back to Murray.

Friday, September 27, 2019

What forms did african nationalism take down to the 1960's Essay

What forms did african nationalism take down to the 1960's - Essay Example Other examples include The West African National Congress which was formed in 1920 and the WAFD Party of Egypt formed to remove the indirect rule of the British in Egypt. One of the factors that led to the rise of African nationalism was the rise of superpower nations such as The United State of America and the Soviet Union who were against colonialism since they had different Ideologies. For example, the US was capitalist while the Soviet Union wanted to spread communism, which in turn lead to colonialists such as the British and French withdrawing from African countries. The colonial rulers had also taken a big share of African resources such as land and were encroaching in large numbers and displacing Africans to unproductive land, which encouraged the Africans to form movements to oppose such kinds of oppression. Additionally, the United Nations also discouraged colonial rule, hence it came with the idea that the countries under colonial rule should be decolonized and left to rul e themselves (Okoth 2006). The African National Congress The formation of The African National Congress started in 1912 and was referred to as South Africa’s National Liberation Movement but in the year 1923 was renamed to The African National Congress (Mckenna 2011). ... The ANC’s other main aim was to fight for South Africans’ socio-cultural and economic issues so as to encourage Africans and save them from becoming poor. This was due to the fact that the colonialist had taken away most of their resources such as fertile land. The ANC went through different stages to liberate the South Africans from the colonial rulers. Mckenna (2011) shows that the party was destabilized in the year 1920 due to disagreements with communist members who wanted to join them. The party lost its activeness between the year 1930 and 1940, but become active again in the year 1940 after members like Nelson Mandela, Oliver Tambo and Walter Sisulu reformed the party so as to fight against apartheid which was seen as the biggest form of oppression to the South Africans. The reformers were also known as the ANC Youth League due to the fact that most of the leaders who reformed the party in 1940 were young (Mckenna 2011). Strikes were organized in 1946 by gold min ers who were protesting against the hardships they were going through, which they saw that the colonies were the main contributor. For example they had to protest against the Witwatersrand bus company who contributed to their hardships by raising transport fare. The movement, ANC, went on with the fight against the segregation with the use of other forms of fight like protests and strikes. In the year 1952, they encouraged strikes and protests though they never engaged the government which was in power by then. This made the party popular and encouraged many Black people to join them. In the year 1955, the leaders of the ANC and the communist congress were arrested and put on trial after they demanded for the rights of Black people and

Thursday, September 26, 2019

Business accounting Essay Example | Topics and Well Written Essays - 1000 words

Business accounting - Essay Example Financial ratio analysis enables decision makers to uncover trends in business performance and compare different business organizations (Keown, et. al 2005). It should be noted that these ratios are classified according to the aspects that they measure including profitability, liquidity, efficiency, solvency, and investor ratios. Considering that the business organization under consideration is considered small and medium business organization, this report will focus only on profitability, liquidity, and efficiency. In terms of liquidity, the current ratio and the acid-test ratio will be utilized. At first look, the Northern Branch displays a slightly higher level of liquidity with its current ratio of 1.060. Should all of its current liabilities become due immediately, The Southern Branch will only be able to pay off 99.6% with its current assets. However, the acid test ratio shows that most of the Northern Branch's most current assets are tied up in inventories. In fact, when inventory is deducted from the current assets, it will only yield an acid-test ratio of 0.34. On the other hand, the Southern Branch has much more liquid assets indicated by its acid test ratio of 0.54. In terms of efficiency, the following ratios will be considered: debtor's turnover; debtor days; creditor's turnover; creditor days; and stock turnovers which will be divided according to the main inventories namely, food and beverages. The Northern Branch has a lower debtor's turnover leading to higher debtor days which indicates the collection period of account receivables. During the fiscal year, the branch reports debtor's turnover of 9.30 and debtor days of 39.21. On the other hand, the Southern Branch appears to be more efficient in collecting its receivables with its debtor's turnover of 12.13 and debtor days of 30.08 days. It is also apparent that the Southern Branch is relatively better in servicing its short term creditors as indicated by its higher creditor turnover and lower creditor days. The branch's creditor's turnover reported is 6.09, far better than Northern Branch's 1.74. This is translated to creditor days of 59.85 (Southern Branch) which is very much faster than Northern Branch's payment period of 208.63 days. In terms of inventory management, the Northern Branch still lags behind the Southern Branch both in food and beverages. The Southern Branch's stock of food turns at an average of 17.24 annually and stays in the company's warehouse in a period of 21.17 days. On the other hand, the Northern Branch's turnover averages 5.66 times a year while stock days is 64.39. The same is true with beverages. While the Southern Branch has a turnover of 3.05 and stock days of 119.54, the Northern Branch is not able to sell its beverage stocks for the fiscal year. It stays in the company's warehouse for more than a year (593.39 days) before it is finally sold. To measure profitability, this report will look at the return of capital employed (ROCE), gross profits, and net profit. The Southern Branch reports higher ratios in all these categories. The branch has an ROCE 0.36 compared to the Northern Branch's 0.26. In terms of profit margins, the Southern Bra

Wednesday, September 25, 2019

Twelve Security Attack Trends of 2011 Essay Example | Topics and Well Written Essays - 2000 words

Twelve Security Attack Trends of 2011 - Essay Example People involved in the business of hacking widely adopt this attack. Security products are not yet able to launch any remedy for it (ComputerWeekly 2010) The second security threat is about file security which is from sharing of files, applications and database that is growing at the rate of 60% annually. File sharing is getting popular day by day specially after launching of Microsoft product Sharepoint. Expansion of Payment Card Industry (PCI) Data Security Standard (DSS) technology to organizations and files besides databases and web applications have open new doors for the attacks Careful measures are needed to protect attacks such as data thefts and files manipulations (ComputerWeekly 2010) The third security threat is from the growth of Smartphones market due to its integration with various web applications and global databases. Intimation to consumers about completion of each and every transaction in their account through SMS messaging services has generated new opportunities for hackers who could use the path of sending data outside the domain for attack. This path of data transition can be used by intruders for data theft and unauthorised access (ComputerWeekly 2010) The fourth security threat is from cloud computing as the large infrastructure of information technology is now rapidly shifting to cloud where hackers and intruders are already present. They will come side by side and the chance of security breach will increase. Opportunities for attacking will develop with the development of consumers and customers of cloud computing (ComputerWeekly 2010) The fifth security threat is from insider. The high rate of job loss due to economic recessions have built a huge source of people who are frustrated and disgruntled and ready to take revenge or make money. The economic pressure and opportunities for selling information may pose serious threats to their previous employers (ComputerWeekly 2010) The sixth security threat is from social networks which have attacked privacy of many people by collecting information in the name of personal profiles. Tricks such as false promises and incomplete information are used to attract people for collection of personal information (ComputerWeekly 2010) The seventh security threat is from convergence of regulations of most countries and to have global laws for data security and privacy. This can bring many more opportunities for intruders and hackers (ComputerWeekly 2010) The eighth security threat is from the separation of cyber security and business operations. Keeping cyber security apart from business operations has created huge opportunities for hackers and individuals. The trend of making cyber security the part of business operations is developing rapidly for example Intel Corporation made acquisition of McAfee and HP of Fortify (ComputerWeekly 2010) The ninth security threat is from the proactive approach of security practitioners which has although helped in catching more hackers, created strong professional ‘bar’ of hackers (ComputerWeekly 2010) The tenth security threat is from the attacks of hackers on industry. Success of industrialized hackers has encouraged many more hackers to learn and adopt this approach (ComputerWeekly 2010) Figure 1 shows the extract from (ComputerWeekly 2010) which describes the above ten security threats of 2011 Figure 1: Extract (ComputerWeekly 2010) The eleventh security threat is from cyber war which began with the leakages of Stuxnet and

Tuesday, September 24, 2019

Instructional Strategies Essay Example | Topics and Well Written Essays - 750 words

Instructional Strategies - Essay Example The prescriptions included the art of teaching facts, concepts, interpersonal skills, procedures, attitudes and principles or rules. The following paper describes a generative strategy to support the above prescriptions. Teaching Facts Facts are truths about real life happenings. The teacher should vividly lay down the facts and give their meanings for the student to recall easily. The teacher should also ensure that the student can integrate the facts laid down in their science projects so that they achieve the desired results. Further, the teacher should also organize the facts in a chronological manner for the students to smoothly capture the required meaning. Eventually, the teacher should ensure that the student can elaborate the facts laid down in their own words without problems or deviating from the real meaning. This would ensure that the students generate factual projects and in return scoring higher grades. Teaching Concepts Morrison et al describes concepts a group of sim ilar ideas or things. The teacher should lay down the concepts in a manner that the student can easily recall and comprehend. ... Further, the teacher must make sure that the concepts are well organized for the student to emulate and apply them properly in their projects. Lastly, the teacher should ensure that the student can elaborate the concepts in their own words without distorting the meaning and importance of the concepts. Teaching principals and rules According to Morrison et al, the definition of a rule or principle is a relationship between concepts (2010). Thus, the teacher should clearly state the principle involved in the science projects and make sure that the students understand and recall the principles. Then the teacher should ensure that the students can integrate the principles learnt in their science projects and organize the principles in a chronological manner. Lastly, the teacher should ensure that the middle school students can elaborate the principles in their own words so as to make conclusive projects. Teaching procedures The teacher should formulate a procedure and follow it properly so that the student can follow another on their projects. Then the teacher should ensure that the student can integrate the procedural skills gained in their projects, and organize them chronologically. In addition, the teacher should ensure that the student can elaborate the procedures adequately for proper development of their science projects. Teaching interpersonal skills Interpersonal skills are the ways that human beings use to relate to each other in a cordial manner (Gibson, 1999). Teachers should educate their students on ways of relating to each other in order to help each other in their science projects. The student should be taught that interpersonal skills enable people to help each other out and ask for help. The teacher should

Monday, September 23, 2019

The comparative case study of Developed (G-8 & G-20 countries) Term Paper

The comparative case study of Developed (G-8 & G-20 countries) - Term Paper Example The United Nation’s definition of the poor indicates that they are such persons living on less than a dollar a day. The more alarming indications that the developed economies classified under the G-8 and the G-20 have their share of economic problems points out the seriousness of this issue. The world’s giant economies are classified under the G-8 whereas the G-20 are the fast growing economies of the world that have continued to be a threat to the developed nations in terms of economic power. The World Bank has made projections to the effect that developing countries or the G20 are likely to reach full capacity in terms of growth and consequently slowing growth from the year 2010’s 7.3 percent to a region of around 6.3 percent annually as from 2011-2013. On the other hand, the G8 will encounter a slowed growth from the lower growth reflected by the 2010’s 2.7 percent to the year 2011’s drop to 2.2 percent. They will experience a rise of up to 2.7 percent in the end of 2012 and a further drop to 2.6 percent in 2013, which shows a fluctuating economy in the giant economies1. If these statistics are to be believed, the developing world is steadily catching up with their developed counterparts even though there are obstacles that they must overcome. This paper examines the macroeconomic indicators of two selected countries (United States and Saudi Arabia) that are in the G-8 and G-20 categories. The period of examination shall be in the last five years a nd indicators such as the GDP, unemployment rates, GNP, consumer and producer price index and GDP per capita among others will be used to analyze their macroeconomic conditions. United States is slowly picking up from the worst economic downfall in decades. On the other hand, the Arabic nation of Saudi Arabia has not been affected much by the global economic crisis but that does not mean that the citizens of the

Sunday, September 22, 2019

Mental Process Paper Research Example | Topics and Well Written Essays - 500 words

Mental Process - Research Paper Example This only happens if historical significance of the past events is considered and regarded appropriately. In this way, decision making in organization focuses on forecasts of all possible outcomes and scenarios in planning allowing for safer decisions and reduced risks. In intuition, there are different variations such as expert intuition, strategic and ordinary that varies in the rate and quality of decision-making (Duggan, 2007). Expert is the kind that allows one to make decisions rapidly from recognition, while ordinary is based on feeling, and strategic follows clear thought. Imagination in creative intelligence is quite different from intuition, in that it follows imaginative visualization of possible scenarios, unlike intuition (Innovative Thinker, 2010). In an organization, imagination allows an individual to rise above adversity, such as difficult situations and see beyond. This way, imagination determines the ability to cope for with difficult situations and the level of problem solving skills. As a result, it generates confidence that inspires others allowing for future planning. The one significant shortcoming of this mindset is that it fails to inspire focus on the immediate future. Innovation as an aspect of creative intelligence focuses on the issues at hand, by observing the evidence and calculating the possible outcomes from it (Innovative Thinker, 2010). Due to its nature in logic, it inspires mindsets that are realistic by having visible data in spite of clouding the expected goals and visions of an organization. However, this style provides substantial limitations in the decisions made due to its rigidity. This is concerning the facts and evidence presented and other unseen factors that may not be included. Innovation as a style does play a critical role in decision making by creating long-term reliability and continuous success (Lazic and Saskatoon, 2007). The last style is that of inspiration; which is based on changes in the society

Saturday, September 21, 2019

The developmental milestones of a toddler Essay Example for Free

The developmental milestones of a toddler Essay This is a case study presenting the developmental milestones of a three-year old American boy named Kevin (not his real name).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kevin was the first-born child of Sam and Joan. After a full term of nine months, his mother gave birth to him via normal delivery on the 4th of December in 2003. He weighed 7.7 lbs and was 21 inches in length. As an infant, he was healthy and breastfed by his mother who attended to his care full-time. His father, who is a real estate agent, also gave him proper care and attention. Despite his hectic work schedule, he made sure that he spent enough time with Kevin at night and on non-working days. Kevin took his first solid food at five months old but was still being breastfed by his mother. Occasionally, he would have stomach upsets that would result to loose bowel movement, though not severe. At six months old, he started to fixate on baby toys and other objects but still did not have object permanence. For his social progress, he would smile when cuddled and touched on the chin. Also at this stage, his sleeping time decreased from 16 hours to 13 hours, as he was awake most time of the day. For his developmental milestones, Kevin started to crawl at seven months old. Nearly a month after that, he spoke his first word (mama). He started walking when he was one year old. As months passed, he eventually learned to communicate with others using â€Å"baby talk† (more milk, want toy, where ball?, touch doggie). He also started showing resilience to strangers and visitors in the house. When he was nearly two years old, he had an accident in their backyard. He tried to climb a slide but fell. Fortunately, he only had bumps and bruises. His x-ray results did not show any bone fracture or dislocation. For his social development, Kevin started having playmates at two years old. His favorite toys were building blocks, ball, and toy cars. He was also fond of scribbling and would even ask for paper and crayons. It was also at this stage when he was constantly showing tantrums whenever he did not get what he wanted. He would cry, whine and throw himself on the floor. Sometimes he would also throw things and try to attack his playmates, parents or baby-sitter. Moreover, he frequently sought attention by being affectionate and impressing people through his baby antics (beautiful eyes, flying kiss, moonwalk). When he was two years and five months old, his mother decided to go back to work and get a baby-sitter to watch over him while they were out. At first they had difficulty adjusting to this set-up since Kevin would cry every time his mother left the house. It seemed that he was overly attached to his mother that he could not trust anyone other than his parents. This might be due to the principle of separation anxiety (Santrock, 2002). Eventually, he got used to this set-up and was able to establish a good relationship with his nanny. His toilet training began at this stage, though he was not yet able to urinate and/or defecate on his own. He would just tell his nanny that she needed to change his diaper. He was also taught how to eat and drink on his own despite spillages, which was typical for his age. Last December of 2006, Kevin turned three. At this point, he has been showing great progress in his physical, cognitive, and socio-emotional development. His parents are very caring and they make sure that they give Kevin the proper love and attention that he needs. References: Santrock, J.W. (2002). Life-Span Development 8th ed. New York: McGraw-Hill

Friday, September 20, 2019

The Chevrolet Case Study In India Marketing Essay

The Chevrolet Case Study In India Marketing Essay Introduction: Marketing is an integrated interactive methodology of planning, processing and practising the entire chain of advertising, awareness, pricing, promotion, distribution and selling of any product or services serving the individual and organizational objectives of client satisfaction and profit maximization. Web or online marketing is the phenomenon of establishing and perpetuating consumer relationships through internet branding, awareness building and selling in order to encourage and expedite exchange of merchandisable views, commodities and services for mutual advantage. [Source: Imber, Jane and Betsy-Ann Toffler. 2000. Dictionary of Marketing Terms. 3rd ed. Barrons Business Dictionaries] To implement a successful marketing case study it is necessary to winnow all information to strategize and integrate the various marketing management steps taken to derive the solution as enlisted below: a background and introduction to acquaint with the marketing prospects circumstantial scrutiny about the product marketed or service rendered elaborative analysis of the marketing action plans adapted absolute affirmations to substantiate the case study and information [Clemes, Michael D. (2002) p.35] The marketing case study illustrated here is the first hand experience of the writer while working in middle management team of Chevrolet group of General Motors in India successfully strategizing the brand even through web marketing in midst of the companys uncertainties and global recession. Background and the Chevrolet Case Study in India: The global economic recession and probable bankruptcy of General Motors urged the US Government to formulate the Bail out Policy by the White House under the able and diplomatic administration of the United States President Mr. Barack Obama thus reinstating the companys progress and popularity and saving it from the present recession which has affected its other competitors hugely. This case study accounts the direct experience while actively working in India amongst the aggressive marketing team of GMs Chevrolet pioneering marketing and web marketing strategies to attain market leadership through ingenious brand awareness intelligently programmed in line with the vision and values thus steering them successfully in face of global economic melt down. General Motors considered as the colossus of American capitalism has become synonymous with the American lifestyle showering warmth of living in opulence. Moreover, the recent plans and strategies of General Motors to revive the company concentrates focus on their four brands, namely, Chevrolet, Cadillac, Buick and GMC. GM vis-Ã  -vis Chevrolet champions itself as a prestige brand targeting the affluent and aspiring community to position them amongst the renowned stature. Chevrolet additionally advocates brand image for the common corporate class familiarizing them with the brand which is well-acclaimed by the rich and the famous. Hence Chevrolet curves a class of its own synonymous with the prestige and the power of position. With the current fast forward lifestyles and the growing trend to attain social visibility especially in the emerging markets like India consumers generally cannot escape the incessant attraction of gaining conspicuous prominence in the community by possessin g prestige and luxury commodities like classy cars. Conspicuous Consumption depicts the consumers intention to exhibit prominence in affording luxury goods to attain social visibility (Piron, 2000, p.309). Displaying abundance, people who enjoys Conspicuous Consumption aims to achieve greater social distinction amongst the common (Wang and Chen, 2004). Conspicuous consumption in India is no longer confined to rich class merely, with easy communication finance accessibility at any point of time this affluence is desired amongst all income groups even the economically backward working class. In India the advertising, campaigning techniques adopted by General Motors are product-based group-targeted aiming at dynamic-branding strategies aiming at the flourishing corporate class branding especially through online audio visual marketing. The free test drive campaigns and extravagant road shows especially organized in India by Chevrolet at principle prospective points with propaganda of least maintenance cost for three years have instantaneously increased sales and immensely strengthened their market share. Niche luxury car section of Chevrolet also aims at targeting high and medium income groups in India through practising a more specialized privately customized publicity strategy through email or internet Invitation Only Marketing. Overall Chevrolets strategy in appealing the Common Working Man or locally termed as Aam Admi from diversified classes of income groups in India has proven to be so effective that Chevrolet has seen a sales boom in India even in the face of globa l recession, at the same time Chevrolet Spark and the Aveo U-VA have bagged the prestigious J.D. Power Asia-Pacific awards in addition to many other accolades in its bouquet. Chevrolet in India amidst the economic meltdown has proven to be the market leader through formulating innovative, decisive brand awareness aiming to glorify and transform lives of their loyal enthusiastic followers and prospects. In India, Chevrolet through its enterprising marketing, branding masterminding has conquered billions of loyal and prospective consumers paving enlightened path for flourishing historically important path-breaking strategies. Analysis of Internal and External Issues: The consumers behaviour can be broadly studied under cognitive, affective and normative determinants depending on the approach, preference, prejudice, perception and conspicuous consumption of the existent community. The purchasing graph in automobile industry is always an exception. Though the car prices are in decreasing mode in accordance to Indias vision for her citizens to own at least one car per person, yet the possession of car in emerging countries like India is still a luxury capital purchase. All the above affecting consumer behaviours vary with time due to financial condition, age, gender, educational background and lifestyle which induce two reactions, namely, the rational attitude and the experienced outlook. While purchasing luxury goods like cars in India, consumer acquires in-depth knowledge of the market and the company offerings rationally analysing and evaluating all information. According to Kotler, Armstrong, Saunders and Wong (1999), in addition to the cultural phenomenon, there are social, personal and psychological aspects which govern the purchasing power of the people. Across India, the globalization has ushered in an open door market and economic boom leading to easily accessible information, technological advancements, communication systems, international social networks these global trends enormously influence both the markets and the consumers (Borg, 1996). Following the Maslows Hierarchy of Needs, to analyse and evolve the human psychological factors configuring and constituting their needs and motivations the determinants are categorized into five classifications in a pyramid such as the lowest level shows physiological demand to appease basic hunger and thirst, the second level arouses an individual to look for safety and security, the third level pacifies an individuals desire for social belonging, the fourth level influences the person to q uench his esteem to attain social status and finally the fifth level inspires to achieve self-actualization accomplishing ones ultimate potential and independence. In developing countries like India significant determinants exist for the increasing demands of high involvement products like automobiles. India being the second most populated country has emerged as one of the most preferred nations by foreign multinational investors in automobile sector like Chevrolet of General Motors- mostly attracted due to the huge demand naturally created by Indias growing population through the extensive expanse of qualitative talent and competitive labour pool available. Principal credit of publicizing and popularizing of Chevrolets vast Indian expansion is contributed by the creatively sophisticated advertising market especially the web advertising and marketing strategies which has not only inspired its very own Indian population but also attracted the audience worldwide. The secret formula be hind Chevrolets marketing success in India dwells upon communication and the extent to which a consumer recognizes and recalls a brand. In this context it is appropriate to quote Aaker (1991, p 63), A name is like a special file folder in the mind which can be filled with name-related facts and feelings. Without such a file readily accessible in memory, the facts and feelings become misfiled, and cannot be readily accessed when needed. Accordingly it depends on the Levels of Awareness as illustrated below: (Source: Aaker; 1991, p 62) Unaware of Brand->Brand Recognition->Brand Recall->Top of Mind A direct extraction from the Summer Internship Report on Role of Advertising in Brand Communication through Television Media submitted by Sumantra Ray (A0102207185) of Amity University Uttar Pradesh the following useful information can be considered: The above graph shows the number of people who have given the corresponding ranks to the mediums according to the time devoted. The total is calculated by adding up the product of the number of people and corresponding ranks. [Example for television: it is (1X35) + (2X30) + (3X26) + (4X9) =209] The medium getting the lowest score is one getting the highest average rank. Hence the ranks are: 1- Television, 2 internet, 3 radio, 4- print. Next probing deep into the impact of the electronic media rising amongst which is the internet advertising and its influence on auto-sales in India, the following extracted international statistics can be cited and then Indian variables be derived with present research data as explained below: [The above tabular graphical data directly extracted from the source Ong, Jessica (April 21st, 2009) Archive for Advertising Effectiveness, Big Domain or Big Homepage? Homepage Visitors at the Top Publisher Sites [online] (Cited 4 February 2010) Available from: http://blog.compete.com/topics/advertising-effectiveness/page/2/] [The above pie-chart graphical data directly extracted from the source Coad, Chris(March 3rd, 2009 ) Hyundai (pronounced like Sunday) Accelerates into 2009, [online] (Cited 4 February 2010) Available from: http://blog.compete.com/2009/03/03/hyundai-assurance-sales-increase/ ] In India as per the scrutiny conducted the internet is generally browsed by the younger generation and the corporate class, and it is also seen that while purchasing a brand new first hand car people most often do visit websites and collect feedbacks or news updates from the internet in addition to the conventional method verbal consultation with friends and relatives. But in the current scenario with the rewarding publicity awareness created in India by the social networking sites like Facebook, Twitter, etc even amongst the oldest generations, political leaders, celebrities, public figures that the common mass in India are transforming more or less as net savvy and net dependent while finalizing on the high involvement purchase and the older generations, conservative classes or house-wives as well are now consulting the internet rather than discuss out with friends and relatives. Thus for the internet users advertisements do play a central conclusive role in aiding them to take the ir decisions. The creative agencies in India are not only involved in advertising in the conventional methods they are always inventive in venturing into innovative vistas like arranging for symposium, conferences or just meeting points to interact the advertisers with the prospective consumers and spread the global views for a promising prospective and prosperous future. Search engine Optimization, Pay per click, Invitation Only Marketing and Exclusivity advertising strategies are all implemented to establish as a successful brand intelligently utilizing the web marketing effectively. The advertisements of automobile sectors in this passing phase of global economic recession are also targeted to reinstate and reinforce the renewed presence of the auto brands and proclaim the word of assurances for their stable support and thus honouring their brand loyalties with perpetual guaranteed services. This is evident in the extracted instance of press release of a credibility reassurance c ampaign related to the General Motorss US Bankruptcy case in which GMs President and Managing Director (India) Mr. Carl Sym is featured as rightfully justified: Piyush Rathi, business director, Quasar Media, the digital agency which has conceptualised the campaign, tells afaqs!, It is an assurance-building campaign, aimed at informing consumers that India and the US are two separate operations of GM. And the Indian arm is debt-free and self- sufficient and consumers will continue to get after-sales services. [Kapil Ohri (June 03, 2009) Digital reassurance by GM India, New Delhi, http://digital.afaqs.com/perl/digital/news/story.html?sid=24156] This induced the big honchos in the auto industry like Chevrolet to invest in the enormously prospective emerging market of India as evidenced in the Chevrolet Aveo U-VAs Bada Dil. Badi Car ad of Bollywood star Saif Ali Khan depicting through online advertisements and electronic campaigns the friendly responsible Indian common man popularized as Aam Admi which at once wins the hearts of millions of Indians. (http://www.prdomain.com/companies/G/GeneralMotors/newsreleases/20066733214.htm) Broadly there are four interdependent perspectives to collectively contribute towards giving the product its brand essence, namely, product, people-organization, product-personality and signature-symbol all the factors together have proven to be a revolutionary hit even in the case of web marketing for the Chevrolet brand in India. Web Marketing Action Plans Behind the Success Story: The Web Marketing Strategy implemented in this case is illustrated below: FRAME MARKET OPPORTUNITY FORMULATE MARKET STRATEGY DESIGN CUSTOMER EXPERIENCE CRAFT CUSTOMER INTERFACE DESIGN MARKETING PROGRAM LEVERAGE CUSTOMER INFORMATION THROUGH TECHNOLOGY EVALUATE The Web Activities of Consumers are enlisted below (Source: Advertising Age, Digital Marketing Fact Book 2007): Activity Internet Users Used e-mail 70.5% Got Latest News 40.2 Made Purchase, Personal 34.2 Paid Bills 30.7 Used Instant Messenger 26.8 Got Financial Info 24.8 Got Sports News/Info 23.8 Played Games 22.4 Made Travel Plans 19.8 Got Medical Info 17.4 Download Music 15.7 Visit TV Website 14.1 Tracked Investments 13.2 Got Real Estate Info 12.3 Looked For Job 12.1 Watched Video 11.4 Listened Radio 10.9 Made Purchase, Business 10.7 Got Info for Car Buy 10 Visit Blogs 6.7 In marketing of high involvement purchase like cars in India, informative web advertisements through public sharing of the sensational package, affordable prices, vehicular features, outstanding mileage, spare-parts accessibility, world-class presence are proven to be the focus of attraction in communication strategies as successfully illustrated by Chevrolet in its powerful persuasion of forceful advertisements as evidenced in Saif Ali Khan playing the brand ambassador. In India, with rising fuel costs and thinking green becoming buzz words amongst people; Chevrolet of General Motors has progressed immensely with innovations exclusive in fuel efficient and environmental-friendly cars of world standard. The Brand Awareness strategies of Chevrolet are a grand success on adopting the following steps as advocated by Aaker (1991): Be different, Memorable: To differentiate amidst the competitive market, Chevrolet manifests outstanding, sensational, attention-pulling successful web campaigns and e-ads to attract the exclusive consumer community. Classy, hyped ramp walks during new series launch with cocktail celebrations in grand presence of dignitaries and celebrities are added crowd-pulling sensations practised universally in India by the automobile giant brand Chevrolet which are all posted in the websites and internet advertisements to attract buyers. Involve a slogan or jingle: To augment the effect of visual practical impact of the brand, the witty attractive slogan in Chevrolet ads has achieved unimaginable popularity since the most successful innovative pioneering one-liner captivates a million hearts as in Bada Dil. Badi Car meaning Big Heart. Big Car. Symbol Exposure: Popularizing of Chevrolets unique attractive golden cross symbol has further magnetized the consumers and pulled the brand from its grass root level to the current acclaimed glory the symbol sometimes be seen as ads at different news, informative and sports websites. Publicity: In this era of fast, speedy communications Chevrolets prime achievement in India dwells in advertising, especially in electronic and internet media, which are timely organized and strategized thus capturing millions and billions of consumers at a time. Event Sponsorship: The free test drive campaigns, extravagant road shows organized by Chevrolet in India at principle prospective points with propaganda of least maintenance cost for three years to attract the targeted mass of consumers have been highly successful in establishing the dominant effect of the brand values and ideology thus creating a recognition augmentation phenomenon which are widely advertised throughout the web. Consider brand extensions: Chevrolet is renowned in India to popularize its brand assets in trademark symbol to identify in a faster, broader horizon worldwide utilizing the internet since human memory recalls small symbolic visuals instantly and familiarize it with daily lifestyle. Using cues: The close to heart marketing package of Chevrolet in India targeting the youth, active working class, fashionable, classy yet loving and caring community is the supreme determinant, the first interaction or synergy point with the consumer. As the saying goes, The first impression is the last impression, hence during launch of the first brand communication through innovative emails and web campaigns, utmost consideration is inculcated for the brand appearance to be attractive and pervading the right message. Recall requires repetition: Chevrolet in India adopted continued marketing strategies to achieve the supreme recall senses in the minds of the consumers through repeated transmission via emails and e-advertisements or reminders through innovative style such as online sponsorships, events, competitions, rewards etc., to create an imagery of the brand in the subconscious mind of target consumers. To accomplish a top of mind recall, Chevrolet has implemented immense endeavour to be recapitulated, reiterated time and again to impact permanently in consumer minds to the extent that the brand loyalty inspires consumer to forgo his own desires in interest of the brand. The recall bonus: Reminders through regular e-promotions, publicities have created a strong fortification for the Chevrolet brand in India to take over its other competitors, to attain the vertex in market share through intelligent masterminding, hosts of hallmarks and repetitive net broadcasts with consequent online market surveys and positive promotions fetching an added bonus and dividend in the long run. Chevrolet in India goes to such great extent to embolden and energize their existing as well as prospective customers by treating them with emails, e-greetings, e-cards, gifts and flowers at very special moments of life such as birthdays, weddings, marriage anniversaries, and all the delightful events that make the occasion ever more memorable. This makes Chevrolet truly global, distinctive and exceptional. Thus the international brand Chevrolet implements dynamic online strategies to inspire brand loyalties amongst their diversified classes of consumers with varied preferences in India. Strategizing brand equity of Chevrolet in India has proven to be an indispensable factor to gauge market dominance, and consumer appreciation and loyalty equating with the charisma and values the brand endorses. According to Aaker (1992, p 17) brand equity can be measured under five dimensions, namely, Brand Loyalty, Brand Cognizance, Brand Quality, Brand Association and Brand Assets. India being an emerging nation, its people aspires and is influenced by the prosperous epitome of capitalism exhibited by the United States of America. General Motors is esteemed to be the titan brand upholding all the values and virtues of American capitalism and experiencing changeover under the visionary leadership of the dynamic and charismatic US President Mr. Barack Obama to revitalize, reincarnate and reinstate it to its hallowed glory. This perceived quality creates a halo effect to strengthen life-time association of the consumer with the brand despite its premium pricing thus spreading the goodwill for the brand through word of mouth advocacy, enhancing the brand equity, hence adding to cash flow appreciation and increased revenue generation of the company in India. Further, since they are exclusive in nature, their marketing and advertising also needs to be unique and limited to a few of the affluent and exclusivity conscious segment. This demands that the marketing and advertising events be planned and executed minutely to maintain an aura of exclusivity which is achieved through Invitation Only Marketing strategies adopted by Chevrolet for its prospective customers. In other words, it can be seen as the highest level of service offered to make the customer feel the differentiation in products as well as service. Hence, it requires a strategic plan for the marketing event to be a success which evolves a concept where consumers are indulged to think of a product as being in scarcity due to the high demand and hence inspires them to desire to own the product. This brand alliance inspires amongst closely networked online consumers to invest in an authenticated quality and name, and also motivates them to share information amongst their close associates which not only elevates the value but also curtails expenditure on additional advertisements and publicity campaigns. Web Marketing Activities and Life Cycle: Firms have realized the importance of the right tools for promoting their events and their products to the niche segment and note that it has to be subtle. Bohdanowicz and Clamp (1994) note that for the upcoming niche industry, the efficiency both the short-term and long-term marketing plans increases with the use of Information Technology and without it marketing becomes product-cantered (pp 151,152). Since any established brands as well as luxury items, relies on customer loyalty which in turn depends on referrals and invitation-only concept, inefficiency in using Information Technology can hamper the efforts of marketing. TRAFFIC BROWSERS PROSPECTIVE CONSUMERS BUYERS LOYAL CONSUMERS KEY IDENTIFIERS IN WEB MARKETING: WEBSITE DESIGN SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA MARKETING PAY PER CLICK ADVERTISING EMAIL MARKETING MOBILE ACCESS TARGET SLOPE Here, it is to be noted that although the two kinds of customer base in the industry form the major segment, the small percent of networking activists can be considered to promote the products at a faster rate by the use of Information Technology and further, this small but important customer base called Initiators have the potential to trigger sales as they are found to be more active users of Information Technology along with being the patrons for a number of exclusive products (Hardie, n.d.). Also, this segment, as they are called initiators, is true to the name and can be tapped and relied on to initiate the further sales and also attracts a more loyal customer base. Here, it should be noted that a closely networked customer base can be easy to reach and sustain than attracting a non-communicating customer base. However, it is to be noted that there is the risk of losing out on competition should the service disappoint the closely knit group. This would mean losing out on a large mass at one time. Hence, there needs to be a continuous effort to market web branding of products to the niche segment. With the exclusive products marketed to the niche segment, the pricing is also kept high and although this is limited to a small segment, is growing due to the increasing number of brand conscious segment with their increasing incomes and identity needs. This also requires innovative ways of marketing to all prospective segments which necessitates the cause for an exclusivity which in turn is accentuated by the trend of by-invitation-only marketing strategy. It is also observed that there is an online presence for these companies and the exclusive customers for the exclusive products usually are invited or more often seek to be invited to special and exclusive marketing events for these brands. Further, it is noted that social networking has added to the success of this by-invitation-only marketing concept. It is seen that Gmail is the first one to experiment online marketing for some of its VIP customers (Cornes, 2007). Source: Advertising Age, Digital Marketing Fact Book 2007, eMarketer Feb. 07 projections against IAB/PriceWaterhouseCoopers data for which the last fully measured year was 2005. [Directly extracted from: Akehurst, G. E-Marketing Planning and Strategies [online] Viewed 04 February 2010 Available from: ] [Directly extracted from: Akehurst, G. E-Marketing Planning and Strategies [online] Viewed 04 February 2010 Available from: ] In web marketing due to its global presence since price cannot be a constraint in marketing these goods, it can be seen as a way to introduce new products based on the feedback from the customers. This is also a good way to keep in business and evolve. Special online advertisements of events such as fashion weeks, charity shows, are also a trend among the affluent. Further, it is observed that companies use the services of a third-party advertising agent or Public Relations (PR) agent to manage also, a Push-Pull strategy is being adopted for marketing of luxury goods (Hines Bruce, 2007, p 146). However, with the use of Information Technology, the World Wide Web (WWW) and the intranet have enabled a pull process to the distribution of data as opposed to the push process (Yeoman, Robertson, 2004, p 99). Another marketing strategy for luxury goods is sample sales which are also by invitation only. As Sherman observes, the Web is an important tool for such marketing and there are a numb er of online channels that arrange invitation only sales where often the membership is free and customers can request to be invited (2008). Thus through web marketing the prime focal points are the aspects of offering exclusive products, enhanced customer service, mix of marketing strategies both intensive and extensive online presence, use of efficient tools for communication and push-pull strategies, organized monitoring and feedback system amongst others. Pay Per Click Advertising Campaign: Pay per click is an intelligently engineered advertising tool where web-hosts are sponsored by the advertisers every time the web-visitors click on the advertisements thus promoted mostly by the search engine overtures, as in the case of Googles AdWords Select, AOL Search and many more. It is sometimes seemingly advantageous than the SEO campaigns due to its operational simplicity since also the websites need not be customized without any specialized expertise and much faster in use. However the disadvantages are evident in generalization of positioning and hence lowering of existent importance, sometimes rampant competition can make the entire affair highly expensive and further if not effectively identified the visitor worth the entire process can also pose as utter loss. To accentuate this campaign it is imperative to evaluate visitor worth on dividing the profit by the visitor numbers for the specified time period. Further selection of appropriate key phrases, relevant and useful descriptions, and finally regular insight and monitoring is absolutely essential in such cases. The best advantage of PPC is that it can reach enormous amount of targeted visitors in little time. Conclusion and Managerial Recommendations: The web marketing lifecycle thus conclusively commences with creating an online profile of the organization globally advertised through a skilfully and strategically designed website. Then marketing strategies are farmed, formulated and focused in order to build an online campaign with the help of search engine optimization such that the most popular keywords are identified to impart frequent visibility of the website and hence the organization to any online users. Then branding and further marketing is pursued through varied social media networks and pay per click activities further popularizes the vision and mission of the organization through frequent web users who exchange information, ideas, news and views through the net. Email marketing and web-to-mobile connectivity can further commercialize the entire process and impart it as an exclusive affair thus enhancing the return on investment on a steady growth. Further to sustain this productivity one must have a customized report formulation, regular identification of the best sales leads, evaluation testing and tweaking of the most popular pages, positive transformation of prospective customers, sustenance and perpetuation of loyal consumers, online promotions sponsorships campaigns and competitions, regular checking of site-conversion site-performance and market-return, insightful reports with comparative corporate analysis and intelligence for further improvement at every stages of development. Hence such unconventional attractive, larger than life tradition made innovative, avant-garde at the same time classic and eternal by touching hearts of millions of consumers from every walks of life is the true success secret of the global branding and web marketing.

Thursday, September 19, 2019

Morality and The Holy Bible :: Holy Bible Essays

Morality and the Bible    Both the legal and salvation philosophies of the Old and New Testaments reflect those of the cultures around them, due to much copying and borrowing of laws and ideas. Furthermore, all societies around the world have similar moral and legal codes -- which is certainly not an accident.    Interestingly enough, the moral codes of the world's religions bear a striking resemblance to each other, with only minor variations. Religions as different as Hinduism, Islam, and Buddhism all have proscriptions against killing, lying, cheating, stealing, etc. This is not an accident, for reasons we shall explore below.    Christians may then object that that there is something unique about the Bible that makes it a superior moral code. Unfortunately for Christians, there is actually very little law in the Bible -- either Old Testament or New -- that is original. Consider the Torah of the ancient Jews. The laws of the Babylonians, Assyrians, Sumerians, Hammurapi, Eshnunna, Hittites, Mishnah, and Israelites all bear a striking resemblance to each other, due to widespread copying of laws. Shared social norms produced identical laws against sorcery, kidnapping, sale of an abducted person, false witness, business dishonesty, bribing judges, property right violations, shutting off irrigation canals used by others, etc. The complete list of identical laws and customs is quite extensive.    Nor is the New Testament's approach to the law unique. Most Christians can probably think of nothing more unique than the Apostle Paul's approach to the law, but any student of ancient Greece knows otherwise. Many of the themes that fill Paul's writings were lifted from his Greco-Roman background. During New Testament times, the Greco-Roman world was filled with Mystery Cults, sporting such names as Eluesinian Mysteries, the Orphic Mysteries, the Attis-Adonis Mysteries, the Isis-Osiris Mysteries, Mithraism, and many others. A common feature of these secret cults was a belief in a heroic redeemer, a heavenly being who would visit earth in human form, battle evil, die a sacrificial death, rise from the dead and ascend to heaven, offering salvation from death to all who follow him.    Another influence on the New Testament was Greek philosophy. In particular, Greek dualism taught that the world was sharply divided into opposites: good and evil, body and soul, man and woman, hot and cold, life and death, etc. Now, the Greeks from Plato on had taught that the body is evil, but the soul is pure.

Wednesday, September 18, 2019

Essay --

The purpose of this paper is to examine the formation of urban sprawl including its impacts on people and to explore efficient alternatives. Urban sprawl is a common problem that the world is currently facing in the process of urbanization. The North America urban sprawl that began from 1950s has been regarded as an illness of urban developments. With the purpose of drawing lessons and enlightens to a sustainable urban planning, this paper tries to analyze social and economic reasons that have been the motivation of North American urban sprawl. And interpret the causes and effects of urban sprawl, and what can we take to mitigate this phenomenon? Secondly, the paper introduces the most famous new planning movements such as Sustainable Development, Smart Growth, New Urbanism and so on. Finally, based on above observation, the paper proposes that lessons should be drawn from North American’s mistakes and not follows them. Furthermore, the paper probes into several problems in se eking a proper urban space model and policy on the process of urbanization. We must alert urban sprawl and keep on exploring sustainable urban governance policy and pay attention to induct the public opinion on consumption and culture in finding for the mechanism of structural innovation. We should commit to build sustainable transport system to reduce the consumption of automobiles. We should promote multi-intensive model of land use in urban exploration. Keywords: urban sprawl, urban planning, Introduction Started from the 1950s, the movement that many post-war cities expanded outward to form a mass migration from the center of the city surrounded by low-density suburban living patterns generally referred to as "urban sprawl." The problems posed by the... ...rt there will be no urbanization. Economy has its own rules and its own development. We cannot "push" or "speed up" subjectively, Destructive Enthusiasm in urban planning will be a dead end. Therefore, in reality, we must guard against false or excessive urbanization driven by the interests of the regime and to halt the urban sprawl-style expansion, to achieve a gradual urbanization. "New Urbanism", "compact city", "smart growth" provides us with useful ideas. There are few tiny gaps between the focus of these concepts, but their main principle is the same, namely to improve the utilization efficiency of urban space and create policies to control urban sprawl. Change the city zoning concept, promoting diversification of land use; reduce reliability on motorized travel; improve public transport to stimulate the vitality of the city It is our common goal of the future

Tuesday, September 17, 2019

Grapes of Wrath Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Joad family is forced to move to California because of the Oklahoma Dust Bowl, which has made it impossible for them to earn a livelihood through farming. Drought and depression has made it impossible for farmers to grow a substantial amount to live on. As inflation rises and wages drop, a gigantic worker migration heads West in search of Jobs. They have seen notices asking for workers in the western part of the United States, and travel thinking that they will find gainful employment. However there is much to learn about the United States in its economic turmoil. During the depression, thousands of people looked for work, and were cheated every step of the way. The Grapes of Wrath, by John Steinbeck, is the story about a family living during the days of the depression and what they did to survive. Many families were hurt by the depression, so Steinbeck wrote of a typical family with detail that makes you understand the pain and suffering people went through in the country’s darkest of times.   Ã‚  Ã‚  Ã‚  Ã‚  Tom Joad, recently released from prison for a homicide, hitchhikes back home to his fathers farm which he hasn’t been to in 4 years. He tells the truck driver who gives him a ride that he got in a fight with a guy at a dance and when he tried to brandish a knife, Tom hit him on the head with a shovel. The truck driver lets him off at his father’s farm but he finds it abandoned. He does meet up with an old friend Jim Casy who used to be a preacher. So Tom and Jim head down to his uncle’s to locate his family. A day later he finds them all about to leave for California. Tom decides to accompany his family to California although it means breaking his parole. Packed tightly into a truck, they begin their journey down Route 66, little realizing that they are part of a huge migration into an unwelcoming region of the US. The Joads encounter friends along the road, but they also wander into adversity. They meet the Wilsons, who drive along with them to Arizona, and various other Oklahoma families.   Ã‚  Ã‚  Ã‚  Ã‚  This Journey is not easy though, there is much suffering to be dealt with. Tom’s grandfather dies of a stroke at the beginning of the trip. And his dogs that he bought along are run over. They constantly have car problems and they face more and more disrespec... ...cannot fight against the system that enslaves them, to desperate for food and shelter to think about their situation to any great extent. Steinbeck focuses on the sacrifices made by people for their children and friends, emphasizing the simplicity of their lives while demonstrating their desire for respect and recognition. They are forced into constant migration by large land-owning companies, and it is these same companies that prevent them from rising above poverty. During the Depression, the entire country was faced with growing poverty and unemployment, and the Joads are only one of many families forced to leave their homes. We look at the depression like it was a hard time for everyone. And at such a time, we should stand together and solve our problems. Systematically, society has performed its usual segregation of scapegoats, in this case the Okies, because they were poor and couldn’t get jobs. The people didn’t realize that there was plenty of opportunity because they were to caught up in their own finances to be able to look past the barriers and start looking for solutions. The depression was a very hard time, but for families like the Joads, it was harder.

Monday, September 16, 2019

Corporate Strategies to Hedge Commodity Price Risks Applying

Table of contents List of abbreviationsIII List of figuresIII List of tablesIII 1Introduction1 1. 1Problem and objective1 1. 2Structure of this paper1 2Background Information2 2. 1Definitions of fundamental terms2 2. 2Commodity price risk in different firms2 3Explanation of derivatives3 3. 1Options3 3. 2Futures4 3. 3Forwards6 3. 4Swaps6 4Hedging strategies with derivatives7 4. 1Hedging with options7 4. 2Hedging with futures7 4. 3Hedging with forwards8 4. 4Hedging with swaps8 5Pros and cons of hedging strategies with derivatives8 5. 1Pros and cons of options9 5. Pros and cons of futures9 5. 3Pros and cons of forwards10 5. 4Pros and cons of swaps10 6Practical example of corporate commodity price risk hedging10 6. 1Introduction on firm's practical hedging strategy10 6. 2Analysis on this strategy11 7Summary12 Appendix13 Appendix 1: Amounts outstanding of over-the-counter (OTC) derivatives by risk category and instrument——in billions of US dollar13 Appendix 2: Derivatives fi nancial instruments traded on organized exchanges by instrument and location——in billions of US dollar14 Bibliography15 Internet Source16 List of abbreviations CHClearing HouseIMInitial Margin MBMargin Balance MM NMaintenance Margin No OTCOver The Count VM YVariation Margin Yes List of figures Figure 1: Structure of this paper2 Figure 2: P of each option position4 Figure 3: Flow chart of marking-to-market process5 Figure 4: P of each future position6 Figure 5: Hedging model on fuel oil of Air China11 List of tables Table 1: Summary for 4 option positions4 Table 2: Summary for future positions6 Table 3: Summary for 4 derivatives9 1Introduction 1. 1Problem and objective The risk of commodity price is a ferocious topic in corporate operation.Corporate profit is equal to total revenue minus total cost. For firms, because of the high volatility on commodity price, their inputs and outputs relating to commodity are unpredictable. As a consequence corporate profit will be imm ensely volatile, which will possibly lead the firm to go bankruptcy if no any preventive actions are taken. For example, producers of commodities probably need to assume unexpected losses, when the price of outputs goes down or the price of necessary raw materials goes up. The situations are similar to wholesale buyers, retailers, exporters and even governments.Volatility of commodities price has great impacts on corporate daily operation. The objective of this term paper is to introduce derivative hedging strategies for corporate managers to reduce or even eliminate future unpredictability, mainly from the perspectives of the role commodity price risks play, what the typical derivative instruments are, where and how to apply these different derivatives in terms of hedging principles thereof, and both advantages and disadvantages when applying each derivative in real business transactions. 1. Structure of this paper Firstly, this term paper highlights problems existing in real world . Secondly, it introduces advanced derivatives theory that can be applied to solve these problems. Thirdly, specific details on the theory will be presented, including explanation, application, as well as pros and cons of each derivative instrument. Then, an example is analyzed to show how companies apply derivatives to hedge commodity risks practically. Last is a summary of this term paper. Following figure shows the body of this paper. 2Background Information 2. Definitions of fundamental terms In financial markets derivative is a contract or security whose value is derived from the value of other more basic underlying variables . One of its most important functions is hedging. In corporate operation, hedging is to secure the companies against potential loss caused by variable risks that arise in international market, such as the commodity price risks. In this paper, commodity means any tangible goods or raw materials that may be sold or traded in the markets, such as energy, gold , or agricultural products. 2. Commodity price risk in different firms Volatility of commodities price influences firms’ daily operation significantly. Producers of commodities, such as farms, oil producers, mining companies, face price risk on output. Wholesalers and retailers, face price risk during the time period from buying from suppliers and selling to customers. Exporters, face the same price risk as well as currency exchange risk. And governments face price and yield risks generating from tax revenues that depend on firms’ operational conditions. 3Explanation of derivativesDerivatives are traded in exchange-traded markets and over-the-counter markets. (See recent derivatives transaction status in appendix 1 and appendix 2. ) Notably, exchange-traded derivatives are default risk free and liquid. However over-the-counter traded derivatives are the opposite. 3. 1Options An option is the contract that gives the buyer the right but not obligation to buy (call option ) or sell (put option) an underlying asset at a predetermined price (exercise price) for certain quantity during a fixed period of time (maturity).The buyer of the option pays a particular amount of money (option premium) to the seller to buy a right whereby he can decide whether or not to exercise this option, simultaneously the seller has the obligation to perform if the buyer exercises the option. European options only can be exercised on expiration day, and American options can be exercised at any time before maturity. The buyer of the call option is named long call, while the seller of the call option is named short call. Similarly, the buyer of the put option is named long put, while the seller of the put option is named short put.In commodity market, underlying of commodity option is a commodity, such as oil, wheat, or gold. Commodity options are both exchanges-traded and OTC traded. Following figure shows P of each option. Following table is the summary for these 4 option po sitions. Table 1: Summary for 4 option positions Market price expectationMaximum profitMaximum lossBreakeven point Long callupunlimitedoption premiumexercise price + option premium Short calldown or stableoption premiumunlimitedexercise price + option premium Long putdownexercise price – option premiumoption premiumexercise price – option premium Short putup or stableoption remiumexercise price – option premiumexercise price – option premium Source: author’s own. 3. 2Futures A future is a contract between two parties to buy or sell a specified amount of asset at a specified time period in the future for a certain price. Normally there are two types of futures, commodity futures whose underlying are commodities and financial futures whose underlying are financial assets. They are highly standardized, regulated, and traded in exchange markets with highly liquid and default risk free property. Because of the marking-to-market process, at maturity the settling price is the spot price at expiration date with profit gaining or loss paying from a margin account, which indirectly makes the effective bargain price equal to the predetermined price in the future contract. Notably, to ensure high liquidity of futures, marking-to-market process plays a significant role. The following figure shows the marking-to-market process. Generally there are two alternative ways at maturity to settle futures, either by cash or by actual delivery of underlying, which is clearly defined by futures exchange.Following figure and table show the details of a future. Table 2: Summary for future positions ?Maximum profitMaximum lossBreakeven point Long positionunlimitedexercise pricespot price + cost of carry Short positionexercise priceunlimitedspot price + cost of carry Source: author’s own. 3. 3Forwards A forward contract is a customized and over-the-counter agreement to buy or sell an asset at a specified time in the future for a specified price, where a long position has the obligation to buy and a short position has the obligation to sell. Compared with futures, no marking-to-market process are required.Counterparties can negotiate with each about the parameters of the contract. As a result, a firm who wants to make forward contract needs to find the counterparty by itself. 3. 4Swaps A swap is a customized and over-the-counter agreement to exchange a series of specified assets periodically in the future. Normally the counterparties of a swap contract are a large institution such as a bank and a company. Basically, we can view a swap as a complicated forward. Except currency swaps, counterparties just need to pay the differences between the cash flow they should exchange. Because swaps are bespoken as a result they are less liquid.There are commodity swaps, interest rate swaps and currency swaps. Interest rate swaps is an agreement of two counterparties to change fixed interest and floating interest on predefined nominal pr incipal in the future periodically. Commodity swaps normally vary tremendously among different markets. In a currency swap, counterparties change same value of different currencies in inception and termination, where the exchange rate of the tow currencies depends on the negotiation of counterparties. 4Hedging strategies with derivatives This chapter will focus on the principles of hedging strategies on commodities. . 1Hedging with options If a trader wants to procure a commodity with high volatile price, he can buy a commodity call option to hedge the price risk of going up. Similarly, if a company wants to sell a commodity product, it can buy a long put to hedge the price risk of going down. In practice, because investors want to bet more precisely on the future price of the underlying, and hedgers with long positions want to save option premiums, a few combinations of options come out, such as a long call and a short put with identical parameters except the different strike price . 4. 2Hedging with futuresWhen the objective of a commodity trader wants to neutralize the price risk as far as possible, usually he will choose to take a position on a future on commodity. A hedger who already owns a commodity asset or doesn‘t own right now but will at some future time expecting to sell it in the future without assuming any price risk, he can apple future hedging strategy to enter into a short position to become a short. Likewise, a hedger who has to buy a certain commodity asset in the future and wants to lock in spot price immediately, he can apply a future to enter into a long position to become a long. . 3Hedging with forwards The principles of hedging strategy with forwards are similar with futures'. Whether to use futures or forwards depends on different requirements. Generally, financial assets investors who need high liquidity prefer to choose futures, while commodity investors such as producers who need high customization prefer to choose forwards. 4 . 4Hedging with swaps When investors want to hedge risks of interest rates, currencies, or commodities, they can use swaps. In gold swaps, counterparties change fixed lease rate with variable lease rate.In swaps on base metals, counterparties change fixed metal price with average price of near dated metal future. In oil swaps, counterparties change fixed West Taxes Intermediate (WTI is a benchmark in oil price) price with average price of near dated WTI future. 5Pros and cons of hedging strategies with derivatives The following integrated summary of these derivatives depending on pervious analysis makes systematic comparisons. (The options here are exchanged-traded European options) Table 3: Summary for 4 derivatives SUMMERY OF DERIVATIVES FOR GENERAL TYPES OptionsFuturesForwardsSwapsTypes of contractstandardizedstandardizedcustomizedcustomized Settlementscash and deliverymost cash and few deliverydeliverydepends on individuals Trading marketExchange tradedExchange tradedOTCOTC Liqu idityhighhighlowlow Marketing-to-marginnorequirednono Time of settlementmaturitydailymaturityperiodically Initial investmentoption premiuminitial margin nodepends Default risk assumed byClearing houseclearinghouseBoth partiesBoth parties ProsDefault risk free & liquiditycustomization & no initial investment Consinitial investment & inflexibledefault risk for both party & illiquidity Source: author’s own. . 1Pros and cons of options The pros of options are obvious. Firstly, they have no risk to assume more loss than premium but have possibility to get unlimited potential profit. Secondly exchanged-traded options are highly liquid and OTC traded options are flexible. However, the cons of options are also explicit, such as the difficulty to decide when to enter into a long position.Because buying an option needs to pay option premium, if the spot price cannot go above (for a long call) or go below (for a long put) the breakeven point the hedger will suffer a loss, and depends on statistics the possibility of a long position to lose is about 66%. 5. 2Pros and cons of futures It definitely makes sense for most companies whose majors are in businesses but not professional in forecasting the price of commodities price volatility, which can make them pay more attention on their core competences instead of fearing about volatile price.Nonetheless, taking neutralized strategies make hedgers give up the possibility of both profit and loss. Moreover, instead of hedging risks by companies, shareholders can hedge themselves according to their preferences. Additionally, if other competitors of the same industry don’t apply hedging strategies, in fact, it is the hedging company itself that assumes risks, because competitive pressures are the same for other all competitors but different for the hedging company its own. 5. 3Pros and cons of forwards Basic pros and cons have been listed in the table in front of this chapter.Generally, compared to futures, the most explicit pro is that forwards are highly customized and therefore the con is that they are hardly liquid. 5. 4Pros and cons of swaps Basic pros and cons have been listed in the table in front of this chapter. Gernally, compared to futures and forwards the most precise pros is that both counterparties could reap benefits from a swap, such as in a currency swap where a firm with a low rate may get a cheaper loan as other firms with high rates, and the counterparty may get a payment as compensation.However the corresponding cons is that counterparty may need to pay commision to intermediary, because it is difficult to find an appropriate counterparty by itself. 6Practical example of corporate commodity price risk hedging 6. 1Introduction on firm's practical hedging strategy Air China is an airline company, whose cost of fuel oil occupies 44. 75% of total revenue in 2008. To hedge the fuel oil price risk, Air China bought a call option with strike K1, meanwhile sold a put option with st rike K2, where K1

Redevelopment of Manila City Jail Essay

Manila, Philippines—Filinvest Land Inc. has bagged a deal to redevelop a 1. 2-hectare property owned by the government that was the site of the old Cebu City jail on Salinas Drive in Lahug to turn it into a business process outsourcing complex. In a disclosure to the Philippine Stock Exchange on Tuesday, the property developer announced that it had submitted the winning build-transfer-operate proposal and complied with the requirements contained in the notice of award from the Economic Enterprise Council under the Office of the Governor of the Province of Cebu. The lot used to be occupied by the Bagong Buhay Rehabilitation Center and the Cebu City Treatment and Rehabilitation Center. â€Å"FLI remains bullish on the BPO sector and is rapidly expanding its office portfolio to meet the needs of the industry,† the disclosure said. â€Å"FLI believes that Cebu, in particular, has good potential for this business. † This represents an expansion of FLI’s interest in Cebu. It is currently developing the 50. 6-hectare Citta di Mare in the South Road Properties. Two mid-rise building projects, Amalfi Oasis and San Remo Oasis, are also currently being constructed under a joint venture with the Cebu City Government. Land development works on the Il Corso lifestyle strip are likewise ongoing. Other ongoing projects of FLI include One Oasis Cebu, a 3. 7 hectare mid-rise development with a total of 10 buildings adjacent to the Cebu Golf and Country Club. Two buildings have been completed and a third is targeted for completion by year-end. Finally, FLI’s Grand Cenia Hotel and Residences condotel has recently started operations as Quest Hotel and Conference Center, a three-star hotel complete with business and conference facilities. The Cebu project also scales up FLI’s BPO portfolio. As of the end of 2011, it had over 170,000 square meters of gross leasable area (GLA) from 12 buildings in Northgate Cyberzone in Filinvest Corporate City in Muntinlupa City and PBCom Tower in Makati City. At Northgate Cyberzone, another building is currently under construction and will add close to 20,000 square meters of GLA in the first half of 2013, while a 14th building is targeted to break ground within the year with a GLA of 13,000 square meters. Vector Two, which was completed in the fourth quarter of 2011, is fully taken-up and has been turned over for tenant fit-outs, the disclosure said. Meanwhile, FLI is constructing a five-storey building along EDSA across the Asian Development Bank building which is expected to be completed within 2012.

Sunday, September 15, 2019

Swot Apple Case Study

While competitors do everything they can to keep costs down, Apple does what It can to make Its products deferent. In 2007, for the third year In a row, Apple was named as The Most Innovative Company by Businesslike. ; Strong leader. CEO Steve Jobs is â€Å"a legend for his design sense†. He is essential to the promotional aspect and public relations of Apple, especially when it comes to the pod. He is the â€Å"public face and champion of the brand†. He is also an expert when it comes to talking with the press, maintaining relationships with magazine editors, and creating new relationships.Jobs has the ability to think of Ideas that he is extremely passionate and energetic about and is always ready to share that idea to gain exposure. * Customer relationships (responsiveness to customer feedback). This ties into Steve Jobs' strong leadership as he takes action in response to customer feedback to show that the brand is listening and concerned. * Brand Exposure. Part of Apple's marketing strategy is Its retail stores. Apple has opened more than 200 retail stores located worldwide.Apple's retail stores contributed an estimated $200 million, 15 to 16% of Its profits during the past two years. The reasoning behind the stores is the belief that the more people can touch an Apple product and see also offer free group workshops, personal training, and personal assistance for Apple customers. * Strategic partnerships with well-known brands: Apple has created marketing agreements with Volkswagen of America, Burton Snowboards, Nikkei and Struck. This ties into consumer confidence as well as exposure through marketing partner advertisements. * Product design and features.Products that show superior qualities, that are easy to use and that have a high quality format, but mainly that show a clear product differentiation. * Strong financial performance: throng sales and potential growth, strong cash flows, an increasing net income, decreasing debt and controlle d inventory. Weaknesses * Profit per song is low: Even though tunes is simply used as a means to boost the sales of pods, phones and Apple TV's, Apple makes only approximately 10 cents per * Unpopular Apple TV features: users are not able to download a movie from song. Tunes directly to their TV; they have download it to their PC first. Apple TV requires a HDTV, but the movies that can be downloaded are of such low resolution that the picture looks fuzzy and old-fashioned, and lastly, it has no DVD drive. Hard time finalizing contracts with move studios because of pricing disputes. * Struggle with maintaining good supplier relationships. Many companies have expressed frustration working with Apple because Steve Jobs is very clear on his vision for his products and can tend to be controlling. Incompatible software in computer and digital music format. * 1% of the global cell phone business. Opportunities * Brand exposure through retail stores. * International growth and expansion. Ap ple is pursuing opportunities to sell the phone globally. It already has partnership agreements with cell phone carriers in France, Germany, and Great Britain. It has also entered the Middle East and Africa regions, ranking fifth next to Monika, Research In Motion, ETC, and Motorola.Apple is also trying to penetrate the Japanese market since it is one of the world's largest and most demanding mobile phone markets with almost 100 million mobile phone users. * Expansion in product line. Apple is trying to expand its product line to include media and software in addition to hardware. * Expansion in customer base. Apple is also trying to reach many different consumers rather than its traditional of tech- savvy consumers. Improvements in compatibility. * Improvements in strategic partnerships.Apple needs to search for more strategic partnerships and better its relationships with its suppliers so effective agreements can be reached. * Growth in new user segments Threats * Competitors' thr eats. Realizations sought a price war with Apple by dropping the price to $0. 49 per song and $4. 99 per album compared to Apple's price of $0. 99 and $9. 99 respectively. Realizations also launched technology called Harmony, which allows Realizations users to translate songs purchased from Relapse music to be played on Microsoft formats.Wall-Mart launched its own online music store and is currently the number one music retailer in the nation, followed by * Technology and entertainment industries are constantly and rapidly tunes. Changing so Apple has to find a way to keep its reputation related to innovative design. * Threat of start-up companies and competitors. The risk of new entrants is high in the player and music service businesses as well as in the mobile phone market, particularly from large, established consumer electronics companies, such as Cassia, Sony and Toshiba (for players) or from on-line companies like Yahoo andMicrosoft or retailers like Virgin Music (for downloa ds). Given the attractiveness of these markets, new competitors are likely to enter because of low barriers to entry. The notable acceptance and profit made by RIM's Blackberry demonstrate the potential of new entrants to increase rivalry. Due to the success of the phone and the Blackberry, other producers will undoubtedly attempt to imitate their appealing features and functional applications in order to create customer value and compete effectively with their own smart phones.In addition, Apple's exclusive use of Cingular/AT;T does not prevent the phone service provider from entering potentially harmful agreements with the company's competitors, such as its threatening relationship with rival Palm. * Apple's dominance and relative power in the music industry (as well as Jobs' reputation for control) may build resistance among film producers who are accustomed to maintaining their own levels of control over content. * Price sensitivity.The company's entrance into the mobile communi cations industry with the introduction of its phone has placed Apple in another highly competitive industry, where several large, well-funded, and experienced competitors operate. Price sensitivity on the part of consumers is very strong, and rivalry is especially fierce in this market. * A close look at Apple's competition reveals that the company is confronted by aggressive opposition in all areas of its business.The markets for consumer electronics, personal computers, related software and peripheral products, digital music devices and related services, and mobile communication devices are intensely competitive. They are characterized by rapid technological advancements, which have substantially increased the abilities and use of PC's, digital electronics, and mobile communication devices. As a result, a variety of new products with competitive price, feature, and performance characteristics are being introduced into the marketplace. Price competition in Apple's main product mark ets has been particularly fervent. Continuous downward pressure on Apple's margins as it is common for competitors selling personal computers based on other operating systems to aggressively cut prices and accept lower product margins to gain or maintain market share. * Other than price, key competitive factors in the computing market include product treasures, relative price/performance, product quality and reliability, design innovation, availability of software and peripherals, marketing and distribution capability, service and support, and corporate reputation.As the industry and its customers become more reliant on Internet connectivity, alternative (even substitute) devices are becoming increasingly smaller, simpler, and less expensive than traditional PC's. These devices compete for market share with Apple's desktop and content providers to offer integrated solutions that produce more value or exclude Apple from access to content.

Saturday, September 14, 2019

Pak Study Notes

PAKISTAN STUDIES DOWNFALL OF MUSLIMS IN SUBCONTINENT Eighteenth century witnessed major change in to two continents of the world i. e; Europe and Asia In Europe strong monarchies and corporate communities or merchant communities were on the rise where as india the Rule of Muslims in India were taking last breath. Several causes lead to the decline of muslims power in India contributory factors which proved last straw for muslim empire in India. )No suceesion Plan:- first and Major reason of decline of Muslim rule in Indian subcontinent was that there was no succession in muslims after the death of one king his brothers, sons fought with each other at that time Darwinian theory of â€Å"survival of fittest† was suited to Indian kings where only powerfull has ascend to throne and weaker was killed or incarcinated. )Geographical expansion of The empire:- The second reason was that the empire of muslim was vast it stratches from Present india, Pakistan and Afghanistan it was near to impossible to govern that vast area while sitting in one capital city which ultimately creates the feeling of sovereignty in small states which lead to unrest in small states. 3)Deterioration of Morality:- Most of Kings were fond of liquior and women these two factors lead the way for decline of Mugh al Empire abundance of wealth, luxurious life and leisure made them reckless and incompetent to rule. ) Lack of orginised Army specialy Navay:- Muslims were lacked the orginised Army after death of jehangir the commanders of the Army were involved in conspiricies in order to get to the throne where as their main foucs was the power then to concentrate on Preparation to face aggression from out side. Portougees, French and English entered through sea route for commercial purposes where they captured coastal areas and built their Garrisons and formed strong orginsied force consist of locals as well their own manpower. )Intellectual Bankrupcy:- As muslim rules indulged in immoral activi ties there concentration to create a viable education has diverted to leisure and luxurious life†¦.. 6)Corrupt administration:- Minsters,courtiers accepted bribes which ultimately weakend the foundation of Muslim rule in Indian . 7)Invasion of Nadir shah and Ahmed shah Abdali:- Invasion of Nadir shah and Ahmed shah abdali in india aggrandized the situation for rulers destruction of dehli loot and plunder of Nadir shah has weaknd the authority of rulers and the empire had become economically weak. )Rise of Sikhs and Marahtas:- During the days of farukhsiar and jahandar shah Banda Bahadar has killed the governor of sirhandi wazir khan and captured the area where as nationalism of Marahtas also rose to the extent that their influence was to the Dehli. 9)Advent of East india Compony:- Advent of east india compony into Indian soil become the last straw in to rule of muslims they came to india as the traders where they started their disruptive activities and finaly became the rulers of subcontinents PAKISTANI CULTURE Q. 1. Define Culture and Describe the salient features of Pakistani Culture.Contents * 1 Definition of Culture * 2 Pakistani Culture is an Islamic Culture * 3 Salient Features of Pakistani Culture * 4 Conclusion Definition of Culture Culture may be defined as behaviour peculiar to human beings, together with material objects used. Culture consists of language, ideas, beliefs, customs, codes, institution, tools, techniques, works of arts, ceremonies and so on. E. B. Taylor defines culture as the complex whole which include knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society. According to Allama IqbalCulture encompasses all the mental, spiritual and physical activities of a nation. It includes teh basic beliefs and faith, values and literature, art and architecture, music and mode of dress, manners and customs prevalent in a given society. Pakistani Culture is an Islamic Culture Pak istan is an ideological Islamic State. Its very existence is due to Islam, so the Pakistani culture is primarily based on the Islamic way of life. All other ingredients of culture are inspired by Islam. Pakistani culture is highlighted by its grandeur, simplicity, firm convictions and noble deeds and ideas.Salient Features of Pakistani Culture The main characteristics of Pakistani culture are as follows: 1. Religious Uniformity Pakistan came into existence to provide its people a system of life based on Islam. The people, in spite of some differences of languages, customs and traditions commonly follow one religion of Islam. This is the religion, which is practiced by all people of Pakistan. 2. Language A number of languages are spoken in Pakistan. Some of them are Punjabi, Sindhi, Pushto and Balochi. But Urdu is spoken and understand in all parts of Pakistan.Being the official language, it is the media of communication between all regions of Pakistan. 3. Literature and Poetry Liter ature is an important aspect of our cultural life. Most of our poets reflect Islamic code and trend in their poetry. They gave the message of love and brotherhood. Similarity of thought amongst poets and writers of all regions is an important factor of our cultural life. 4. Dress and Diet Dress is an important menifestation of culture. The regional dresses of Pakistan under go changes in the light of local traditions, economic condition, way of living and wealth in the region.But in all Provinces people generally wear Shalwar Kameez. 5. Mixed Culture Pakistani culture is mixed culture although majority of people are Muslims by birth and faith. But there is great influence of Hindus and British culture on the present Pakistani society. 6. Male Dominated Society In Pakistani culture, the male member of the family enjoys the key position. Family is headed by a male member and in most cases, he is the sole source of income for other members of the family. 7. Arts and Architecture The ic onoclasm of Islam has given a characteristic form and pattern in the se of elegant designs, based on geometric figures and floral forms borrowed from nature. The Shah Jahan Masjid, Shalimar Garden, Badshahi Masjid, Shahi Qila and many such graceful buildings are a living proof of the excellent Mughal architecture. 8. Handicrafts Embroidery, leather works, glazed pottery, wood work, carpet making, metal crafts and ivory are the essential parts of our culture. Pakistani craftsmen are considered as the best in their craftsmenship. They are known for the high quality works which is very popular in foreign countries. 9. Recreational Activities – SportsThe recreational activities all over the Pakistan are common. The games like Cricket, Hockey, Football, Kabaddi etc are popular in every part of our country. These games reflect our cultural identity. 10. Education Education contributes a great deal in developing national character. Educational system plays a vital role in the format ion of Culture, Unity and Solidarity of a nation. It is therefore, important that the entire syllabus right from the lower to higher level should be placed in accordance with the ideology of Pakistan. 11. Religious Festivals Festivals play an important part of our culture.Eid-ul-Fitr and Eid-ul-Azha are our two main religious festivals. They are celebrated with great happiness throughout the country. 12. Islamic Rituals and Religious Festivals Islamic rituals and festivals play an important part of our culture. The rituals and festivals are observed with unusual enthusiasm. Obligatory prayers, fasts during the month of Ramadan and the payment of Zakat prescribed by Islam are being observed almost everywhere. Statistics reveal that Paksitanis attendance at Hajj is usually very high. The enthusiasm with which Pakistani families celebrate religious festivals is a inspirational spectacle.Eid-ul-Fitr and Eid-ul-Azha are our two main religious festivals. They are celebrated with great hap piness throughout the country. 13. Ulema, Mushaikh and Sufi Poets Ulema, Mushaikh and Sufi Poets occupy an honoured place in our cultural aspect of life. Sufis like Lal Shahbaz, Data Ganj Baksh, Shah Abdul latif, Sachal Sarmast, Hazrat Sultan Bahu and Waris Shah rendered meritorious services for the spread of Islam in the Sub Continent. Conclusion Culture which includes religion, literature art, architecture, dresses, music, manners and customs has its roots in the Islamic culture.Islam has described the rights and duties of every individual. Even in drinking, eating and dressing, we have to observe certain rules prescribed by Islam. So it may be said that Pakistani culture represents the true picture of Islamic culture. * 1 Introduction * 2 Definition of Culture * 3 Pakistani Culture is an Islamic Culture * 4 Archaeological Heritage * 5 Architectural Heritage * 6 Heritage in Fine Arts * 7 Conclusion Introduction In the development of any nation, its cultural heritage and its glorio us past play a vital role and serves as a source of inspiration and pride for its people.Our country Pakistan is accordingly proud of its cultural heritage. Definition of Culture Culture may be defined as behaviour peculiar to human beings, together with material objects used. Culture consists of language, ideas, beliefs, customs, codes, institution, tools, techniques, works of arts, ceremonies and so on. E. B. Taylor defines culture as the complex whole which include knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society. According to Allama Iqbal Culture encompasses all the mental, spiritual and physical activities of a nation.It includes teh basic beliefs and faith, values and literature, art and architecture, music and mode of dress, manners and customs prevalent in a given society. Pakistani Culture is an Islamic Culture Pakistan is an ideological Islamic State. Its very existence is due to Islam, so the Pakistan i culture is primarily based on the Islamic way of life. All other ingredients of culture are inspired by Islam. Pakistani culture is highlighted by its grandeur, simplicity, firm convictions and noble deeds and ideas. Archaeological Heritage Pakistan has been the cradle of civilization that dates back more than five millenium.Over the centuries, through successive waves of migrations from the North – West, as well as by internal migrations across the Sub Continent, Aryans, Persians, Greeks, Arabs and Mughals came and settled in the region and have left behind the archaeological sites in Pakistan which is now being preserved. A brief review of the different civilizations which flourished and then perished with the passage of time is as under: 1. Moen-jo-Daro Moen-jo-Daro is situated at a distance of some kilometers from Larkana. A civilization fourished there some 4000 years ago.It was discovered by Sir John Marshall in 1922. Moen-jo-Daro stands as most spectecular of all the excavate cities of the Indus Valley civilizaton. It is strange that at its glory, it was a beautiful city with brick walled houses, pillared halls, markets, baths, lanes, streets and public places. Every house had walls, drains and bathrooms inside it. 2. Harappa Harappa is situated in the city of Sahiwal. Scientists and archaeologists believe that Harappa also belongs to the Indus Valley Civilization. Remains of this city were excavated in the 1920. 3. GandharaIt is comparatively a new civilization, the regions comprising Northern Punjab, Peshawar valley and Eastern Afghanistan was known as Gandhara. For a long time it remained the meeting place of various ancient cultures, as it was rule by many rulers. A distinctive art which is known as Gandhara Art took place from here and flourished during the 2nd and 3rd century of Christian era. Thousands monasteries and stupas were widely here Buddha's figures, shapes and monasteries all made prominent features of Gandhara Arts. 4. Buddhis t Remains The Buddhist era ushered in some 500 years B. C.The Buddhist monastery Takht-I-Bahi is in N. W. F. P, it dates 2-5 century old. Some mounds were also found near Peshawar which represents Kanishka's mighty Pakistan. An impressive complex of Chapels, Stupas, quadrangles and monk's cells are also found. The great Buddhist civilization is now forming the heritage of the present Pakistan Culture. 5. Taxila It was excavated in recent times near Rawalpindi. Taxila is the most popular name in history. It came into prominence during the Persian occupation. At its zenith, the city was the nucleus of religious and cultural activities. 6. ThattaThe main town of Thatta is famous for specimens of Indo-Muslim architecture in the Sub Continent. Notable among them is the great mosque built by Shah-Jahan. The principle monuments of Thatta are located on the Makli Hill. Architectural Heritage 1. Lahore Fort It is also known as the Shahi Qila. It was built by Akbar. The main structures inside the fort are the Moti Masjid, Diwan-e-Aam, Maktab Khana, the Shish Mahal and Nawlakha. The Hathi and Alamgir gates are also remarkable constructions. 2. Badshahi Masjid It was built by Aurangzeb. Its architecture is similar to the Jamia Masjid Delhi.The masjid has been built with red stones while the domes are in marble. 3. Jahangir Tomb This tomb was built by Shah Jahan. It is known as a fine building of Lahore. 4. Shalimar Garden It is situated on the Grand Trunk Road and is a magnificent remnant of Mughal Granduer. The garden constitutes of three terraces, one above the other. Besides there is an elaborate and beautiful reservoir, water channels and fountains. 5. Masjid Wazir Khan It is situated in Kashmir Bazaar inside the walls of the old city. It was built by Nawab Wazir Khan who was a viceroy of Punjab under Shah Jahan. 6. Golden Masjid It is situated near Masjid Wazir Khan.It was built during the rule of Mohammad Shah and it is also a very beautiful piece of architecture. 7 . Mahabat Khan Masjid This masjid was built by a Governor of Peshawar, Mahabat Khan, during Shah Jahan's reign. It has a fine massive structure with lofty minarets. 8. The Fort of Bala Hasar This fort was built on raised platform 92 feet from the ground level. There are two gardens near the fort. Heritage in Fine Arts 1. Paintings Muslims brought with them the artistic taditions of Baghdad when they came to South Asia. In the beginning the walls and roofs of palaces and other buildings were decorated with pictoral and floral designs.Gradually paintings gained firm ground. Mughal emperors were fond of paintings. Humayun brought with him two Persian painters, Mir Syed Tabrezi and Khawaja Abdul Samad. They adorned the story of Amir Hamza was pictorially rendered through paintings by these luminaries. During the days of Akbar the number of painters in the court increased manifold. This helped patronize the art of paintings. The matching of colours reached its zenith. The painters render ed pictorial copies of many a book and their fine paintings decorated a number of important public buildings. Jahangir was a great connoisseur and admirer of this art.He could name the painter by looking at his painting. During his days the art of painting reached its climax. Beautiful plants, flowers, animals, birds and natural scenes were painted. The paintings of battle scenes, sieges and animal fights were painted with realism and unparalleled attraction. The art of painting has developed slowly in the Muslim of South Asia. In the beginning decorative paintings and embroidery were made on the walls and ceilings of buildings. The Mughal rulers were very fond of paintings. The traditional art of painting occupies a prominent place in the hearts of the people of Pakistan.Abdul Rehman Ghugtai, Haji Mohammad Sharif, Jamil Nagshare are the most distinguished painters. 2. Calligraphy The Muslim took a keen interest in the promotion of calligraphy. Its main reason is their deep love for Holy Quran. In the South Asian Muslim Society to be an educated and a civilized person on had to know the art of calligraphy. During this period various patterns of calligraphy were developed. Calligraphy was not confined to paper only but it got its way even on the buildings. The Masjids constructed during early and medieval periods of Islam were decorated with masterpieces of calligraphy.Aurangzeb Alamgir was the last powerful Mughal ruler who practiced the art of calligraphy. 3. Architecture and Sculptuer Architecture reflects the natural inclination and taste of people. The Muslim art of architecture was unique in every aspect. The architecture and all the miniature arts including carving, sculpture, mosaic works, tile works and paintings were called upon to build new Masjids and palaces. The Muslim buildings are spacious broad, wide, well proportioned and well exposed to ligth. Muslims introduced perpendicular design in their buildings and the upper portion of Muslim buildings is never a mere straight line.It is often traversed by balconies, domes and minarets. Conclusion In the development of Pakistani society, its cultural heritage has played a vital role. Pakistani nation is justly proud of the historical period which brings with nearly 4th century B. C and continued with the advent of Islam in the Sub Continent in 8th century A. D. Our cultural heritage expresses courage, patience and hard life. They all are in connection with life which is a fundamental part of Islamic teachings. ECONOMICS PROGRESS OF PAKISTAN * History of Economic Planning in Pakistan * Importance of Economic Planning in Pakistan * Effective Planning in Pakistan Colombo Plan (1951-57) History of Economic Planning in Pakistan National economic planning is a technical job and requires trained personnel to carry it out. The various types of decisions involved in planning are partly political but mainly they are technical. A plan when it is prepared requires a section or an authority t o implement it as a legally enforceable document. On the other hand, it requires administrative machinery for implementation, supervision and evaluation of its results. The function of planning is usually entrusted to a specialized body like planning board or a planning committee or a planning commission.It is usually attached 10 one of the national ministry, or it may have a separate ministry of its own. After independence in 1947, the economy of Pakistan was very poor. The neighbour country India did not want Pakistan to be economically stable and strong. But the Government of Pakistan took up the job of establishing the institution of planning in the country. A development board was set up in 1948 to coordinate the growth and development among different run by the government. Meanwhile, a planning advisory board was established. The purpose of setting up this board was to advise and assist the development board in the process of planning.Pakistan's economic development planning b egan in 1948. The development board and planning advisory board jointly started the process of planning in Pakistan. A six year development plan (1951-57) was prepared on the recommendations of Colombo Consultation Committee. The plan envisaged a total expenditure of Rs. 2600 million. But the initial effort was unsystematic, partly because of inadequate staffing. In 1953, the government replaced the development board with a new autonomous body called the planning board. The first five year plan (1955-60) was prepared by this board and was released in 1957.It was the beginning of systematic planning in Pakistan. In practice, this plan was not implemented, however, mainly because political instability led to a neglect of economic policy, but in 1958 the government renewed its commitment to planning by establishing the Planning Commission. The Second Five Year Plan (1960-65) surpassed its major goals when all sectors showed substantial growth. The plan encouraged private entrepreneurs to participate in those activities in which a great deal of profit could be made, while the government acted in those sectors of the economy where private business was reluctant to operate.This mix of private enterprise and social responsibility was hailed as a model that other developing countries could follow. Pakistan's success, however, partially depended on generous infusions of foreign aid, particularly from the United States. After the 1965 Indo-Pakistani War over Kashmir, the level of foreign assistance declined. More resources than had been intended also were diverted to defense. As a result, the Third Five-Year Plan (1965-70), designed along the lines of its immediate predecessor, produced only modest growth. When the government of Zulfiqar Ali Bhutto came to power in 1971, planning was virtually bypassed.The Fourth Five-Year Plan (1970-75) was abandoned as East Pakistan became independent Bangladesh. Under Bhutto, only annual plans were prepared, and they were largely ign ored. The Zia government accorded more importance to planning. The fifth Five-Year Plan (1978-83) was an attempt to stabilize the economy and improve the standard of living of the poorest segment of the population. Increased defence expenditures and a flood of refugees to Pakistan after the Soviet invasion of Afghanistan in December 1979, as well as the sharp increase in International oil prices in 1979-80, drew resources away from planned investments.Never the less, some of the plan's goals were attained. Many of the controls on industry were liberalized or abolished, the balance of payments deficit was kept under control, and Pakistan became self-sufficient in all basic foodstuffs with the exception of edible oils. Yet the plan failed to stimulate substantial private industrial investment and to raise significantly the expenditure on rural infrastructure development. The Sixth Five-Year Plan (1983-88) represented a significant shift toward the private sector.It was designed to tac kle some of the major problems of the economy; low investment and savings ratios; low agricultural productivity; heavy reliance on imported energy; and low spending on health and education. The economy grew at the targeted average of 6. 5 percent during the plan period and would have exceeded the target if it had not been for severe droughts in 1986 and 1987. The Seventh Five-Year Plan (1988-93) provided for total public-sector spending of Rs. 350 billion.Of this total, 38 percent was designated for energy, 18 percent for transportation and communications, 9 percent for water, 8 percent for physical infrastructure and housing, 7 percent for education, 5 percent industry and minerals, 4 percent for health, and 11 percent for other sectors. The plan gave much greater emphasis than before to private investment in all sector of the economy. Total planned private investment was Rs. 292 billion, and the private to public ratio of investment was expected to rise from 42:58 in fiscal year 1 988 to 48:52 in fiscal year 1993.It was also intended that public-sector corporations finance most of their own investment programs through profits and borrowing. In August 1991, the government established a working group on private investment for the Eight Five-Year Plan (1993-98). This group, which included leading industrialists, Presidents of chambers of commerce and senior civil servants, submitted its report in late 1992. However, in early 1994, the eighth plan had not yet been announced, mainly because the successive changes of government in 1993 forced ministers to focus on short terms issues.Instead, economic policy for fiscal year 1994 was being guided by an annual plan. Introduction There is no precise definition of economic planning which is acceptable to all economists and political thinkers. The idea under-lying planning is a conscious and deliberate use of resources of a community with a view to achieve certain targets of production for the overall development of the economy. As the targets of production and development are different in different economies, so the definition of economic planning is different for all economists. Prof. H. D. Dickinson defines economic planning asThe making of major economic decisions, what and how mush is to be produced and to whom it is to be allocated by the conscious decision of a determinate authority, on the basis of a comprehensive survey of the economic system as a whole. In developing countries, planning is considered an essential mean of guiding and accelerating their development. The need for planning arises because the market mechanism does not function well and efficiently in underdeveloped nations. The problems of what to produce, how to produce, for whom to produce and how to produce are not properly solved by price mechanism.There is generally inefficient allocation of resources among its many alternative uses. In addition to this, the spill over benefits and costs (benefits obtained or cost imposed without compensation by third parties from the production of other parties) are not taken into consideration. There is also lack of information and rapid changes in the economy. This leads to excessive uncertainties about the economic events in the future. Considering all these conditions, it is increasingly felt that price mechanism cannot be fully relied upon to maximize growth in the economy.The developing nations must adopt development planning to overcome poverty. In developing countries of the world like Pakistan, there is a strong and powerful swing towards planning. The importance of economic planning can be looked from these perspective. 1. Decisions of the Planning Authority are Superior The planning authority has a better insight into the economic problems of the country. It can mobilize and utilize the available resources in the best interest of its citizens. 2. Coordinated Programmed In a country there are millions of persons who are engaged in economic activities for earning profit.The decisions taken by some of most of them may be short sighted, irrational, self frustrating and socially disastrous. If machinery is created to coordinate the working of the businessmen, the economy can be set on the right lines and the country can progress at the maximum possible rate of growth. 3. Eliminating Business Fluctuations All the market economies of the world have faced and are passing through various phases of trade cycle. The period of prosperity is followed by a period of low activity. Planning has proved to be a powerful instrument in eliminating business fluctuations. . Reducing Economic Inequalities In the capitalist countries, the gap between the rich and the poor is widening. This has created social bitterness and heart burning among the have not. Planning has proved to be an effective weapon in reducing the shocking inequalities in income. 5. Provision of Job Opportunities With the aid of planning, the resources of country are utilized to the ma ximum. All the able bodied persons are gainfully employed. There is also security of income, tenure and employment. 6. Elimination of Wasteful CompetitionPlanning is also advocated on the ground that it eliminates wasteful competition among the produces on advertisment, salesmanship etc. There is also no duplication of staff and machinery as it is the market economy. 7. Proper Distribution of Resources In the market economy, the resources of the country are utilized for the production of only those commodities which yield more profits. The items may be cream, powder, lipstick, fridge, car, cloth etc. In a planned economy, however, will be proper distribution of resources, between the production of essential and non-essential goods. 8. Prevents Artificial ShortagesIn an unplanned economy, the industrialists and businessmen withhold the supply of goods and create artificial scarcity with a view to making profits. Planning discourages such malpractices and through planned production an d proper supply of goods, the prices of the commodities are not allowed to fluctuate. The formation of trusts, cartels, patents, price agreement, market sharing etc is completely banned. 9. Keeping down the Social Costs In a market economy, the social costs which normally take the form of industrial diseases, industrial accidents, smoke atmosphere, overcrowding, cyclical unemployment etc. re passed on to the society as a whole by the capitalists. By planning, it is possible to eliminate or keep down these social costs by taking over the industries and extending the range of public ownership into various sectors of economy. 10. Creating Favourable Terms of Trade If the terms of trade are persistently unfavourable, it adversely affects the rate of economic growth of the country. The state, through planning can control the volume and direction of foreign trade, so that the terms of trade remain favourable and the country moves rapidly on the path of economic development. 11.Making Majo r Economic Changes In a free enterprise economy the market mechanism fails to create major economic changes such as industrial revolution, rationalization movement in the country. The government measures facilitate, stimulate, guide and control the means of production through planning. 12. High Rate of Capital Accumulation As planning makes optimum allocation of a country's resources, it can, therefore, secure for greater rate of capital accumulation than is possible in a market economy. However, Pakistan is an under developed country and economic planning is necessary to boosts its resources.This economic planning should be long-term because annual economic development plans cannot offer satisfactory results. That's the period of development plans is usually kept five years. All developments plans of Pakistan are of five years. Except that twenty and fifteen years perspective plans were also made. ECONOMICS OF PAKISTAN Q. 1. Discuss the main characteristics of the Economy of Pakist an? Introduction Islamic Republic of Pakistan is an under developed country. The characteristics of the economy of Pakistan are almost the same of the economy of any under developed country.The main characteristics of the economy of Pakistan are as follows. 1. Border of International Debt Most of the developing countries are depending on foreign economic assistance to meet the short fall in domestic savings and for quickening the pace of economic developement. As the year pass, the amount of foreign loans is increasing. The liability of debt servicing has increased manifold. In Pakistan, debt service payments amount to 2309 million dollars in 1996-97 which is a heavy burden. 2. Low per Capital Income Majority of the people living in developing countries are poverty ridden.Poverty is reflected in low per capital income. People live in unsanitary conditions. Service like health, education expand very slowly. In short, mostly the people in LDCs (less developed countries) are ill-fed, i ll-clothed, ill-housed and ill-educated. People here are involved in misery-go-round. In Pakistan the per capital income at current market prices is Rs. 18,320 in 1996-97 (470 dollars). 3. Agriculture, the Main Occupation In developing countries two third or even more of the people live in rural areas. Their main occupation is agriculture which is in a backward stage. The average land holding and the yield per acre is low.The peasants mostly live at a subsistence level. As far as Pakistan is concerned agriculture contributes 25% of GDP. 4. Dualistic Economy The economies of developing countries are characterized by dualism. Dualism refers to economic and social division in the economy. For instance, in the developing countries one is the market economy and the other is the subsistence economy. Both the economies exist side by side. In and around the city, there is a market economy which is well developed. Ultra modern facilities of life are available here. But in rural areas the eco nomy is primitive, backward and agriculture, oriented.Similarly, industrial sector uses capital intensive techniques and produce variety of capital goods. The rural sector produces commodities mainly with traditional techniques. The standard of living of the people living in market economy is high but that of their brothers living in subsistence sector is low. The dualistic nature of the economy is not conductive to healthy economic progress. 5. Under-Utilization of Natural Resources An important characteristics of the developing countries is that their natural resources either remain un-utilized or under-utilized or mis-utilized.Most of the countries are rich in resources but they remain un-utilized or under-utilized due to lack of capital, primitive techniques of production, limited size of the market and sluggish nature of the people. 6. High Rates of Population Growth Almost all the developing countries are having a high population growth rate and a declining death rate. The dev elopment made with low per capital incomes and low rates of capital formation here is swallowed up by increased population. As a result there is no or very slow improvement in the living standards of the people. In Pakistan the rate of increase in population is estimated about 2. 7% per annum. This high growth rate is offsetting all achievements of developments. 7. Unemployment Another notable feature of developing countries is vast unemployment and disguised unemployment both in the rural and in the urban areas. It is estimated at 31% of the labour force in LDCs. The unemployment is increasing with the spread of education and urbanization. 8. Low Level of Productivity In developing countries people are economically backward. The main causes of backwardness are low labour efficiency, immobility of labour due to joint family system, cultural and pshychological factors leading to low level of productivity. . Deficiency of Capital Deficiency of capital is another common sign in all the developing countries of the word. The capital deficiency is mainly due to (1) low per capital income (2) low rate of saving (3) low rate of investment (4) Inequalities of wealth (5) adoption of consumption pattern of advanced countries (6) Higher level expenditure on consumption etc. 10. Backward State of Technology All the developing countries are in the backward state of technology. The technological backwardness is due to (1) higher cost of production despite low money wages (2) Deficiency of Capital 3) Predominance of unskilled and untrained workers (4) Dualism (5) Misallocation of resources etc These are the major hurdles in the spread of techniques in the LDCs. 11. Dependence on Export of Primary Products The LDCs are still relying on the 19th century pattern of external trade. They are mainly producing and exporting primary commodities to the developed countries and importing finished goods and machinery from them. 12. Influence of Feudal Lords In Pakistan, like many other d eveloping countries, the poor are under the hard grip of feudal lords and tribal heads.It is in the interest of the feudal lords that the poor should remain poor. NATURAL RESOURCES OF PAKISTAN Introduction Resources are defined as a means of meeting a need, particularly an economic or social need, of the people. The term usually refers to natural resources like land, water, air. Natural resources are largely unchanged materials of the land that are valuable to people and used in variety of ways. Pakistan is rich in natural resources. It has mountains, plains, deserts, fertile soils, rivers and oceans. Natural Resources are very important for the development and prosperity of a country.The important thing is to utilize them for the welfare of the human beings and development of the country economically because the progress of a country totally depends upon the utilization of the available resources. The important natural resources are described as under: 1. Soil The Soil of Pakistan belongs to dry group having high calcium carbonate and content and deficient in organic matter. These vary in colour from reddish brown in the north to red or gray in the south. These soils are generally fertile due to process of formation. The newly deposited alluvium near the river is called Khaddar and mostly consists of sand.The old alluvium of the bar uplands, called Bangar, consists of finer particles – loams. At the foot of the mountains the soil is sandy and generally becomes finer towards the plains where Khankah, limestone concentration, is occasionally found. The soils of the Thal and the Thar deserts and of Balochistan are wind-blown. In southern Potwar a thin layer of residual soil covering is found. Soil is defined as that part of the unconsolidated material covering the surface of the earth which supports plant growth. It has three major constituents. (1) Solid Particles (Salts, mineral and organic matter), (2) air and (3) water.The type of soil formed is a fun ction of topography, climate vegetation and the parent rocks from which the soil material is derived. Soil material transported and deposited by running water is known as alluvium which that transported and deposited by winds form aeolian soil. Soils formed in silt are termed residual. Soil forming process is complex and continuous. As a result, soils vary in their chemical composition colour, texture and organic content place to place. 2. Water Water is basic need of life. Human beings, animals and plants cannot live without water. Water is essential for sustaining quality of life on earth.This finite commodity has a direct bearing on almost all sectors of economy. In Pakistan its importance is more than ordinary due to the agrarian nature of the economy. The share of agricultural sector in the Gross Domestic Product (GDP) of Pakistan is about 25%. Since agriculture is the major user of water, therefore sustainability of agriculture depends on the timely and adequate availability o f water. The increasing pressures of population and industrialization have already placed greater demands on water, with an ever increasing number and intensity of local and regional conflicts over its availability and use.Historically, the high aridity index of the country is adding further to the significance of water in development activities in Pakistan. Though, once a water-surplus country with huge water-resources of the Indus River System, Pakistan is now a water-deficit country. Surface water-resources of Pakistan are mainly based on the flows of the Indus River and its tributaries. The Indus River has a total length of 2900 kilometres (Km) and the drainage-area is about 9,66,000 sq. km.Five major tributaries joining its eastern side are Jhelum, Chenab, Ravi, Beas and Sutlej; besides, three minor tributaries are the Soan, Harow, and Siran, which drain in mountainous areas. The famous lakes of Pakistan are Haleji Lake, Hana Lake, Keenjhar Lake, Manchhar Lake, Saiful Muluk Lak e. 3. Air/Winds Air is very important for the existence of life because all living beings respire through air. The air is composed of nitrogen, oxygen and carbon dioxide etc. These are the base of existence of ever form of life on earth. The oxygen in the air is essential for our life whereas other gases are necessary for animal and plant life. . Forests Forests are extensive, continuous areas of land dominated by trees. The forests of Pakistan reflect great physiographic, climate and edaphic contrasts in the country. The desired level of forests is 20-30 percent of the total land of a country. In Pakistan only about 4. 8 percent of the total area is forested which is very low. Forests are important in many different ways. From an ecological point of view, they help to maintain a balance in the environment by checking pollution and protecting the soil from erosion by wind or water and intercepting rainfall, particularly on sloping ground.By preventing soil erosion, the trees on the slopes of hills also regulate the supply of water to the reservoirs thereby reducing floods. Decomposition of leaves helps in humus formation, which maintains the fertility of the soil. This ensures food supply to millions of people. From a commercial and industrial point of view, forests provide raw materials to various industries e. g. timber, pharmaceutical paper. They also have recreational value, promote tourism and provide employment in the forest department.The are many employment opportunities that depend on the forests. The type and distribution of forests are closely linked to altitude. In areas above the snow line, there is hardly any vegetation. Alpine forests grow just below the snow line. From 1000 to 4000 meters, coniferous forests are found. Below 1000 meters, only irrigated plantations have good species of wood. 5. Minerals and Power/Energy Resources Minerals and power resources are the foundation of economic development. They help in giving an initial push to the r aising of production in all sectors of the economy.Pakistan has a large variety of minerals some of which have Bubatantial reserves and quite a few are of high quality. Besides rock salt, coal, iron, ore, limestone, chromite, gypsum, marble, copper, magnetite and uranium useful deposits of magnesite, sulphur, barites, china clay, bauxite, antimony ore, bentonite, dolomite, fire clay, fluorite, fuller's earth, phosphate rock, silica sand, soap stone and molybdenum are found in the country development. Semi-autonomous corporations under the Ministry of Petroleum and natural resources have been set up for the purpose.These are the Pakistan Mineral Development Corporation (PMDC), the Resource Development Corporation (RDC) and the Geological Survey of Pakistan (GSP). Pakistan has extensive energy resources, including fairly sizable natural gas reserves, some proven oil reserves, coal and a large hydropower potential. However, the exploitation of energy resources has been slow due to a sh ortage of capital and domestic political constraints. Domestic petroleum production totals only about half the country's oil needs, and the need to import oil has contributed to Pakistan's trade deficits and past shortages of foreign exchange.The current government has announced that privatization in the oil and gas sector is a priority, as is the substitution of indigenous gas for imported oil, especially in the production of power. Pakistan is a world leader in the use of Compressed Natural Gas (CNG) for personal automobiles. EDUCATIONAL MOVEMENT OF PAKISTAN * Contribution of Sir Syed Ahmed Khan towards Muslim education * Aligarh Movement * Sind Madressah-tul-Islam contribution of Sir Syed Ahmed Khan towards Muslim education. Sir Syed's (1817-98) Contribution towards Muslim EducationPerhaps the Muslims of the Sub-Continent owe their greatest gratitude to Syed Ahmed Khan. He flourished in the second half of the 19th century. His talent, deep-insight, love for Islam and hard work pl ayed a major role in the revival of Muslims in India. Sir Syed Ahmed Khan was born in 1817 to a Syed family in Delhi. He started his career as a humble judicial official in the English East India Company. Later on he served on important jobs. Sir Syed Ahmed Khan alone among his contemporiies realized that the plight of Muslims could not be improved without a revolution in their attitude towards education.The Muslims were inimical to western education for three reason. 1. They considered it inferior to traditional Islamic learning. 2. It was being forced upon them by a foreign people, and 3. They thought that an education saturated with Christianity might corrupt their beliefs. During the war of Independence he saved the lives of many Englishmen. The Government centered the title of Sir on him. Thus, he won the confidence of the British Government. After the war of Independence the Muslims were passing through a critical phase. By refusing to acquire western education they were not k eeping pace with modern times.The Muslims hated English language and culture. They kept their children away from the schools and colleges. But in this manner they were unconsciously damaging the interests of the Muslim Community. Their ignorance of the English language and lack of modem education kept them away from respectable government posts. On the other hand the Hindus acquired modem knowledge and dominated the government jobs. Syed Ahmed Khan was the first Muslim leader to realize the gravity of the situation. He was greatly pained to see the miserable condition of the Muslims everywhere.He decided to devote his full efforts for the welfare of the Muslims. The first need was the removal of mistrust about the Muslims from the minds of British rulers. For this purpose he wrote – Essay on the causes of Indian Revolt in which he proved that there were many factors which led to the uprising of 1857 and that only the Muslims were not to be held responsible for it. In addition he wrote â€Å"Loyal Muhammadans of India† in which too he defended the Muslims against the charges of disloyalty. These works restored confidence of the British in the Muslims to a large extent.The Sir Syed Ahmed Khan turned his attention towards the educational uplift of his co-religionists. He told the Muslims that without acquiring modern education they could not compete with the Hindus. He pleaded that there was no harm in adopting western sciences and in learning English language. He issued a magazine named â€Å"Tahzib-ul-Ikhlaq† which projected adoptable European manners. Salient features of the political, educational and religious contributions of Syed Ahmed Khan are as given below 1. In 1863 Sir Syed Ahmed Khan established a Scientific Society.The purpose of this society was translation of English books into Urdu language. 2. During his stay at Aligarh he issued a weekly Gazette called â€Å"Aligarh Institute Gazette†. 3. In 1869 Syed Ahmed Khan visit ed England. There he studied the system of Education. Moreover he wrote Khutbat-e-Ahmedya in reply to Sir William Muir's book â€Å"Life of Muhammad†. 4. In 1870 he issued his famous magazine named â€Å"Tehzib-ul-Ikhlaq† in order to apprise the Muslims of their social evils and moral short comings. This magazine promoted Urdu language immensely. Shortly afterwards Syed Ahmed Khan wrote a commentary on the Holy Quran.In this work Syed Ahmed Khan interpreted Islam on logical and scientific basis. Syed Ahmed Khan was one of the pioneers of the Two Nation Theory. He openly declared that the Hindus and the Muslims were two different communities with different interests. He advised the Muslims to refrain from Joining Indian National Congress. In May 1875, Syed Ahmed Khan founded Muhammadan Anglo Oriental High School at Aligarh. Two years later in 1877 this school was elevated to the status of a college by Lord Lytton the British Viceroy himself. M. A. O College Aligarh was a residential institution.It rendered great services in imparting modern education to the Muslims. It boasted of the services of many renowned scholars of that period like professor T. W. Arnold in Philosophy, Sir Walter Raleigh in English, Maulana Shibli in Persian and Jadu Nath Chakarwati in Mathematics. In 1921 M. A. O College was raised to teh status of Aligarh University. This seat of teaming played a significant part in infusing spirit of Islamic nationalism among the Muslim students. These students later on became the torch bearers of the freedom movement in Indo-Pakistan.With the view of promoting the educational cause of 70 million Indian Muslims, Sir Syed founded, in 1886, the Muhammadan Educational Conference which held its meeting at various places to provide a forum for discussing problems that affected the Muslims at large. The principal aims of the Conference were 1. To make an effort to spread among the Muslims western education to the higher standard. ‘ 2. To enquire into the state of religious education in English schools founded and endowed by the Muslims, and to find out means to conduct it in the best possible way. 3.To give some strengthened support to the instruction voluntarily imparted by Muslim divines in religious and other oriental learning's and adopt some measures to maintain it as a living concern. 4. To examine a state of education and instruction in the indigenous primary schools and take steps to remove their present state of decay in directing them onto the path of progress. Muhammadan Educational Conference used to hold its annual meetings in various cities where by the cooperation of local Muslims steps were taken for the progress of Education. MOVEMENT OF PAKISTAN 1 Introduction * 2 Beginning of Political Career * 3 Member of Imperial Legislative Council (1910) * 4 Ambassador of Hindu-Muslim Unity * 5 Jinnah's Differences with the Congress * 6 Delhi Proposals (1927) * 7 Quaid's Fourteen Points (1929) * 8 Reorganizato in of Muslim League * 9 Lacknow Session 1937 * 10 Day of Deliverance (22nd December, 1939) * 11 Demand for Pakistan (23rd March, 1940) * 12 Cripps Scheme (1942) * 13 Divide and Quit (1942) * 14 Jinnah – Gandhi Talks (1944) * 15 Simla Conference (1945) * 16 General Elections (1945-46) * 17 Delhi Convention (1946) 18 Cabinet Mission Plan (1946) * 19 Direct Action Day (16th August, 1946) * 20 Partition Day (1947) * 21 Leader of a Free Nation * 22 Death of the Great Leader Introduction The services and dynamic leadership of Quaid-e-Azam Mohammad Ali Jinnah in the Pakistan Movement need no introduction. In this movement, the personality of Quaid-e-Azam and his immense struggle made the tough pall of the foundation of Pakistan easy and finally, the Muslims of India were successful in reading their destination for which they underwent a long journey under the Quaid. Beginning of Political CareerIf Jinnah's stay in London was the sowing time, the first decade in Bombay, after return from England, was the germination session, the next decade (1906-1916) marked the vintage stage; it could also be called a period of idealism, as Jinnah was a romanticist both in personal and political life. Jinnah came out of his shell, political limelight shone on him; he was budding as a lawyer and flowering as a political personality. A political child during the first decade of the century, Jinnah had become a political giant before Gandhi returned to India from South Africa. Aziz Baig: Jinnah and his Times) Once he was firmly established in the legal profession, Jinnah formally entered politics in 1905 from from the platform of the Indian National Congress. He went to England in that year along with Gopal Krishna Gokhale (1866-1915), as a member of a Congress delegation to plead the cause of India Self-government during the British elections. A year later, he served as Secretary of Dadabhai Noaroji (1825-1917), the then Indian National Congress President, which was considered a great honour for a budding politician.Here, at the Calcutta Congress session (December 1906), he also made his first political speech in support of the resolution on self-government. Member of Imperial Legislative Council (1910) Three years later, in January 1910 Jinnah was elected to the newly-constituted Imperial Legislative Council. All through his parliamentary career, which spanned some four decades, he was probably the most powerful voice in the cause of Indian freedom and Indian rights, who was also the first Indian to pilot a private member's Bill through the Council, soon became a leader of a group inside the legistature.Mr. Montagu (1879-1924), Secretary of State for India, at the close of the First World War, considered Jinnah Perfect mannered, impressive-looking, armed to the teeth with dialecties†¦ Ambassador of Hindu-Muslim Unity For about three decades since his entry into politics in 1906, Jinnah passionately believed in and assiduously worked for Hindu-Muslim unity. Gokhale, the foremost Hindu leader before Gandhi, had once said of him, He has the true stuff and that freedom from all sectarian prejudice which will make him the best ambassador of Hindu-Muslim unity.And, to be sure, he did become the architect of Hindu-Muslim Unity, he was responsible for the Congress-League Pact of 1916, known popularly as Lucknow Pact- the only pact ever signed between the two political organisations, the Congress and the All-India Muslim League, representing, as they did, the two major communities in the subcontinent. The Congress-League scheme embodied in this pact was to become the basis for the Montagu-Chemlsford Reforms, also known as the Act of 1919. In retrospect, the Lucknow Pact represented a milestone in the evolution of Indian politics.For one thing, it conceded Muslims the right to separate electorate, reservation of seats in the legislatures and weightage in representation both at the Centre and the minority provinces. Thus, their retention was ensured in the next phase of reforms. For another, it represented a tacit recognition of the All-India Muslim League as the representative organisation of the Muslims, thus strengthening the trend towards Muslim individuality in Indian politics. And to Jinnah goes the credit for all this.Thus, by 1917, Jinnah came to be recognised among both Hindus and Muslims as one of India's most outstanding political leaders. Not only was he prominent in the Congress and the Imperial Legislative Council, he was also the President of the All-India Muslim League and that of the Bombay Branch of the Home Rule League. More important, because of his key-role in the Congress-League entente at Lucknow, he was hailed as the ambassador, as well as the embodiment, of Hindu-Muslim unity. Jinnah's Differences with the CongressMohammad Ali Jinnah differed with Gandhi on the means of achieving self-rule. The League session reassembled at Lahore under Jinnah's presidency and was attended by a number of Co ngressmen and leaders of the Khilafat Movement. The Quaid, despite his differences with Mahatma Gandhi and the Khilafatists, still enjoyed the trust and admiration of the Muslims of Bombay which can be seen from the fact that he won the Bombay Muslim seat for the Legislative Assembly that he had resigned in protest against the Rowlatt Act.Delhi Proposals (1927) However, because of the deep distrust between the two communities as evidenced by the country-wide communal riots, and because the Hindus failed to meet the genuine demands of the Muslims, his efforts came to naught. One such effort was the formulation of the Delhi Muslim Proposals in March, 1927. In order to bridge Hindu-Muslim differences on the constitutional plan, these proposals even waived the Muslims right to separate electorate, the most basic Muslim demand since 1906, which though recognised by the ongress in the Lucknow Pact, had again become a source of friction between the two communities. Quaid's Fourteen Points (1929) In 1928, Pundit Moti Lal Nehru presented a report which turned down all the Muslims demand. On the reply of Nehru report, Mohammad Ali Jinnah presented his famous fourteen points on March 28, 1929 to the Muslim League Council at their Session in Delhi. Since all the Muslims opposed the Nehru Report, these points were to counter the proposals made in the Nehru Report.This was the certainly the right answer to the Nehru report. The points were to recommend the reforms that would defend the rights of the Muslims of the sub-continent. Reorganizatoin of Muslim League Jinnah's disillusionment at the course of politics in the subcontinent prompted him to migrate and settle down in London in the early thirties. While in England, the Quaid had been watching the events that were happening in India and was saddened to see how Muslim interests were being sacrificed by the chaotic situation within the Muslim League.The Muslim League was in the hands of rich, landlords or some middle class intellectuals with limited horizons, while the All India Congress was emerging as the leading party for Indian Independence. He was, however, to return to India in December 1933, at the pleadings of his co-religionists, and assume their leadership. Jinnah realized that organizing the Muslims of India into one powerful and dynamic organization was badly needed. He performed two important tasks after his return from England, the first was to unite and activate the Muslim League as the sole representative body of the Muslims of India.The second was to continue the struggle for freedom of India on constitutional lines. Undismayed by this bleak situation, Jinnah devoted himself with singleness of purpose to organizing the Muslims on one platforms. He embarked upon country-wide tours. He pleaded with provincial Muslim leaders to sink their differences and make common cause with the League. He exhorted the Muslim masses to organize themselves and joined the League He gave coherence and di rection to Muslim sentiments on the Government of India Act, 1935.He also formulated a viable League manifesto for the election scheduled for early 1937. He was, it seemed, struggling against time to make Muslim India a power to be reckoned with. Despite all the manifold adds stacked against it, the Muslim League won 108 (about 22 percent) seats out of a total of 492 Muslim seats int the various legislatures. Though not very impressive in itself, the League's partial success assumed added significance in view of the fact that the League won the largest number of Muslims and that it was the only All-India party of the Muslims in the country.Thus, the elections represented the first milestone on the long road to putting Muslim India on the map of the subcontinent. Lacknow Session 1937 Jinnah utilized all his energies on revitalizing the League. With the assistance of the Raja of Mahmudabad, a dedicated adherent of the Muslim League, the Lucknow Session was a grand demonstration of the will of the Muslims of India to stand up to the Congress challenge. It was the Lucknow Session that Jinnah persuaded Sir Sikander Hayat Khan to join the Muslim League along with his Muslim colleagues. That development later became famous as the Jinnah-Sikander Pact.This Session marked a dramatic change not only in the League's platform and political position, but also in Jinnah's personal commitment and final goal. He changed his attire, shedding the Seville Row suit in which he had arrived for a black Punjabi sherwani long coat. It was for the first time he put on the compact cap, which would soon be known throughout the world as Jinnah Cap. Ti was at that session that the title of Quaid-e-Azam (the great leader) was used for Jinnah and which soon gained such currency and popularity that it almost became a substitute for his name.The great success was achieved the organization front of the Muslim League. Within three months of the Lucknow session over 170 new branches of the Leagu e had been formed, 90 of them in the United Provinces, and it claimed to have enlisted 1,00,000 new members in the province alone. Day of Deliverance (22nd December, 1939) The Second World War broke out in 1939 and the British Government was anxious to win the favor and co-operation of the major political parties and leaders in their war effort.The Viceroy made a declaration in October assuring the people of India that after the war, the constitutional problems of India would be re-examined and modifications made in the Act of 1935, according to the opinion of India Parties. The Congress reacted to that drastically, condemned the Viceroy's policy statement and called upon the Congress ministries to resign by October 31, 1939. On the resignation of the Congress ministries, the Muslim League appealed to the Muslims and other minorities to observe December 22, 1939 as the Day of Deliverance. Demand for Pakistan (23rd March, 1940)Quaid-e-Azam said in the ever eloquent words, We are a na tion with our own distinctive culture and civilization, language and literature, art and architecture, names and nomenclature, sense of values and proportion, legal laws and moral code, customs and calender, history and tradition, aptitudes and ambitions, in short, we have our own distinctive outlook on life and of life. By all canons of international law, we are a nation. The formulation of the Muslim demand for Pakistan in 1940 had a tremendous impact on the nature and course of Indian politics.On the one hand, it shattered for ever the Hindu dreams of a pseudo-Indian, in fact, Hindu Empire exit from India: on the other, it heralded an era of Islamic renaissance and creativity in which the Indian Muslims were to be active participitants. The Hindu reaction was quick, bitter and malicious. Cripps Scheme (1942) Sir Stafford Cripps was sent by the British Government to India in March 1942, to discuss with Indian leaders, the future Indian Constitution. His proposal was rejected by bo th the Congress and the League. The Congress characterized them as a post-dated cheque on a failing bank.Jinnah in his presidential address to the Allahabad session of the League, analyzed the Cripps proposals and expressed the disappointment that if these were accepted Muslims could become a minority in their majority provinces as well. Divide and Quit (1942) The failure of the Cripps Mission, though unfortunate in many ways, resulted in strenghtening of the Muslim League case of Pakistan. The Congress decided to launch its final assault on British imperialism in the movement that came to be known as the Quit India movement.Gandhi called upon the people to take initiative and to do or die in a last struggle for freedom, throwing of the initial pretences of non-violence. He did not consult the Muslim League or any other party and went ahead with his plans in the hope that the momentum of the mass movement would take violent forms and would involve all parties and sections of the peo ple of India. To the Congress slogan of Quit India, the Quaid's answer was Divide and Quit which meant Muslims do not only want freedom from British but also from Hindu Raj. Jinnah – Gandhi Talks (1944)The two leaders also differed with regard to the boundaries of Pakistan and how the issue of whether India should be divided at all, was to be determined. Gan