Wednesday, November 27, 2019

Visual Impairment Essays - RTT, Vision, Ophthalmology, Visual System

Visual Impairment Essays - RTT, Vision, Ophthalmology, Visual System Visual Impairment Vision Impairments People catergorized as visually impaired range from individuals with mild visual losses to those with low vision to those who are totally blind (Winzer,370). Vision impairments does not necessarily mean a total loss of sight. Some visually impaired person can detect light, others can see shapes and forms, and others can see nothing at all. Generally, many different problems that interfere the retina to form image or the transmission of retinal images to the brain can cause blindness or vision impairment. It can be heredity or caused by disease or damage after birth. In some cases a specific reason cannot be determined. There are four major types of vision impairments. The first type are refractive errors. It is cause by the change of shape or size of the eyeball, conera or the lens. Myopia (short-sighted) and hyperopia (long-sighted) are two common examples. People with myopia or hyperopia cannot focus image accurately on the retina. Another example is astigmatism, it is caused by the abnormal curve shape of the cornera or the lens. And it can cause distorted or blurred vision. The second type are ocular motor problems. It is caused by irregular movement of the ocular muscles that control the movement of the eyeballs. It leads to the inability for the eyes to control focusing objects. Strasbismus is an example. This condition effects about 2 percent (2 out of 100) of all young children. Strabismus is a lack of coordinated muscle movement or focusing ability between the eyes, causing the eyes to point in different directions. One or both eyes may turn inward (crossed eyes) or outward (walleye). The eyes, the brain area that controls vision, and the muscles attached to the eyeball are involved. It result in the child that looks in certain directions, double vision (sometimes), vision in one eye only, with loss of depth perception. Strabismus can affect both sexes, all ages, but it usually begins during early childhood, frequently before age 5. If not corrected through therapy or surgery, crossed eyes can result in permanent loss of vision. The third type are eye diseases, it is caused by damage or disease before or after birth to one or more structure of the eye (Winzer, 374). One off the most common causes of blindness is cataracts. Cataracts are a clouding of the lens of the eye that keeps light from reaching retina. Resulting in badly blurred vision, double vision, sensitivity to bright lights and change in color vision. One eye is often more seriously affected than the other. It may be cause by chemical change in the lens. The exact cause is still unknown, but there are many factors that can accelerate cataract formation.These include an injury, either from a blow to the head or direct eye injury, other diseases exposure to radiation of any kind (x-rays, microwaves, or infrared rays) long-term use of a corticosteroid drug. A child may be born with cataracts or develop them at an early age. These cataracts, called congenital cataracts, may be caused by a genetic disorder such as down syndrome or from a condition the mother had during pregnancy such as German measles. The fourth type are other defects such as color blindness, photophobia or albinism. Color blindness is a inherited vision disorder which is often found in male rather than in female. Persons who have color blindness do not have one of the three cone cells which are responsible for receiving either blue, green and red. Therefore, people with color blindness are likely to confuse with red and green. But the condition is not serious enough to connect with visual impairments. Albinism is a hereditary disease. It must be pass thorugh from both parents, each of whom either has albinism or is a carrier of that trait. Albinism affects the production of melanin(Winzer,379). A lack of melanin in the retina, iris and choroid will cause the pupil to become in deep red color, the iris will become in grey, light blue or pink. A person with albinism will also suffer from photophobia, which is the extreme sensitivity to light. Bright light may decreases the person's visual acuity and may blinds the persons with albinism.

Saturday, November 23, 2019

Facts and Brief History of Oman

Facts and Brief History of Oman The Sultanate of Oman long served as a hub on the Indian Ocean trade routes, and it has ancient ties that reach from Pakistan to the island of Zanzibar. Today, Oman is one of the wealthiest nations on Earth, despite not having extensive oil reserves. Capital and Major Cities Capital: Muscat, population 735,000 Major Cities: Seeb, pop. 238,000 Salalah, 163,000 Bawshar, 159.000 Sohar, 108,000 Suwayq, 107,000 Government Oman is an absolute monarchy ruled by Sultan Qaboos bin Said al Said. The Sultan rules by decree. Oman has a bicameral legislature, the Council of Oman, which serves an advisory role to the Sultan. The upper house, the Majlis ad-Dawlah, has 71 members from prominent Omani families, who are appointed by the Sultan. The lower chamber, the Majlis ash-Shoura, has 84 members who are elected by the people, but the Sultan can negate their elections.   Population of Oman Oman has about 3.2 million residents, only 2.1 million of whom are Omanis. The rest are foreign guest workers, mainly from India, Pakistan, Sri Lanka, Bangladesh, Egypt, Morocco, and the Philippines.  Within the Omani population, ethnolinguistic minorities include Zanzibaris, Alajamis, and Jibbalis.   Languages Standard Arabic is the official language of Oman. However, some Omanis also speak several different dialects of Arabic and even entirely distinct Semitic languages. Small minority languages related to Arabic and Hebrew include Bathari, Harsusi, Mehri, Hobyot (also spoken in a small area of Yemen), and Jibbali. About 2,300 people speak Kumzari, which is an Indo-European language from the Iranian branch, the only Iranian language spoken on the Arabian Peninsula. English and Swahili are commonly spoken as second languages in Oman, due to the countrys historical ties with Britain and Zanzibar. Balochi, another Iranian language that is one of the official languages of Pakistan, is also widely spoken by Omanis. Guest workers speak Arabic, Urdu, Tagalog, and English, among other languages. Religion The official religion of Oman is Ibadi Islam, which is a branch distinct from both Sunni and Shia beliefs, that originated just about 60 years after the Prophet Mohammeds death. Approximately 25% of the population is non-Muslim. Religions represented include Hinduism, Jainism, Buddhism, Zoroastrianism, Sikhism, Bahai, and Christianity. This rich diversity reflects Omans centuries-long position as a major trade depot within the Indian Ocean system. Geography Oman covers an area of 309,500 square kilometers (119,500 square miles) on the southeast end of the Arabian Peninsula. Much of the land is a gravel desert, although some sand dunes also exist. Most of Omans population lives in the mountainous areas in the north and the southeast coast. Oman also possesses a small piece of land on the tip of the Musandam Peninsula, cut off from the rest of the country by the United Arab Emirates (UAE). Oman borders on the UAE to the north, Saudi Arabia to the northwest, and Yemen to the west.  Iran sits across the Gulf of Oman to the north-north-east.   Climate Much of Oman is extremely hot and dry. The interior desert regularly sees summer temperatures in excess of 53 °C (127  °F), with annual precipitation of just 20 to 100 millimeters (0.8 to 3.9 inches). The coast is usually about twenty degrees Celsius or thirty degrees Fahrenheit cooler. In the Jebel Akhdar mountain region, rainfall can reach 900 millimeters in a year (35.4 inches). Economy Omans economy is perilously reliant on oil and gas extraction, even though its reserves are only the 24th largest in the world. Fossil fuels account for more than 95% of Omans exports. The country also produces small amounts of manufactured goods and agricultural products for export - primarily dates, limes, vegetables, and grain - but the desert country imports much more food than it exports. The Sultans government is focusing on diversifying the economy by encouraging manufacturing and service sector development. Omans per capita GDP is about $28,800 US (2012), with a 15% unemployment rate. History Humans have lived in what is now Oman since at least 106,000 years ago  when Late Pleistocene people left stone tools related to the Nubian Complex from the Horn of Africa in the Dhofar region. This indicates that humans moved from Africa into Arabia around that time, if not earlier, possibly across the Red Sea.   The earliest known city in Oman is Dereaze, which dates back at least 9,000 years. Archaeological finds include flint tools, hearths, and hand-formed pottery. A nearby mountainside also yields pictographs of animals and hunters. Early Sumerian tablets call Oman Magan, and note that it was a source of copper. From the 6th century BCE forward, Oman was usually controlled by the great Persian dynasties based just across the Gulf in what is now Iran. First it was the Achaemenids, who may have established a local capital at Sohar; next the Parthians; and finally the Sassanids, who ruled until the rise of Islam in the 7th century CE. Oman was among the first places to convert to Islam; the Prophet sent a missionary south around 630 CE, and the rulers of Oman submitted to the new faith. This was prior to the Sunni/Shia split, so Oman took up Ibadi Islam  and has continued to subscribe to this ancient sect within the faith. Omani traders and sailors were among the most important factors in propagating Islam around the rim of the India Ocean, carrying the new religion to India, Southeast Asia, and parts of the East African coast. After the Prophet Mohammeds death, Oman came under the rule of the Umayyad and Abbasid Caliphates, the Qarmatians (931-34), the Buyids (967-1053), and the Seljuks (1053-1154). When the Portuguese entered the Indian Ocean trade  and began to exert their power, they recognized Muscat as a prime port. They would occupy the city for almost 150 years, from 1507 to 1650. Their control was not uncontested, however; the Ottoman fleet captured the city from the Portuguese in 1552 and again from 1581 to 1588, only to lose it again each time. In 1650, local tribesmen managed to drive the Portuguese away for good; no other European country managed to colonize the area, although the British did exert some imperial influence in later centuries. In 1698, the Imam of Oman invaded Zanzibar and drove the Portuguese away from the island. He also occupied parts of coastal northern Mozambique. Oman used this toehold in East Africa as a slave market, supplying African forced labor to the Indian Ocean world.   The founder of Omans current ruling dynasty, the Al Said  took power in 1749. During a secession struggle about 50 years later, the British were able to extract concessions from an Al Said ruler in return for supporting his claim to the throne. In 1913, Oman split into two countries, with religious imams ruling the interior while the sultans continued to rule in Muscat and the coast.   This situation grew complicated in the 1950s  when likely-looking oil formations were discovered. The sultan in Muscat was responsible for all dealings with foreign powers, but the imams controlled the areas that appeared to have oil. As a result, the sultan and his allies captured the interior in 1959 after four years of fighting, once again uniting the coast and interior of Oman. In 1970, the current sultan overthrew his father, Sultan Said bin Taimur  and introduced economic and social reforms. He could not stem the uprisings around the country, however, until Iran, Jordan, Pakistan, and Britain intervened, bringing about a peace settlement in 1975. Sultan Qaboos continued to modernize the country. However, he faced protests in 2011 during the Arab Spring; after promising further reforms, he cracked down on activists, fining and jailing several of them.

Thursday, November 21, 2019

British Settler English Essay Example | Topics and Well Written Essays - 500 words

British Settler English - Essay Example There is that brief period when every physical thing that represented 'home' is packed and sealed into cartons, leaving one feeling disoriented. Even after one has set up one's new home, the feeling of disorientation does not cease. It is followed by the process of adjusting to one's new neighbors. There are new values and new ways of behaving to be understood and internalized. We become the stranger in this landscape, and our neighbors may treat us with disdain. Perhaps it is because of the harshness of the new environment, perhaps it is because they cannot see us as part of themselves that they trouble us. Then, consider the concept of ownership and the practice of borrowing. We may have been used to thinking in terms of 'mine' and 'yours'. But the distinction gets blurred. And what is mine becomes yours. Perhaps after a while, we realize that the reverse doesn't happen. Finally, we have to resort to slightly manipulative ways to rid ourselves of 'good neighbors.' We eventually realize that we may have to do some borrowing ourselves, and neighbor has to come to neighbor's help. In the situations described by Moodie, a dose of humor is what helps one retain a sense of proportion and even sanity. Change-even for the better-involves discomfort.

Tuesday, November 19, 2019

Cover Letter Personal Statement Example | Topics and Well Written Essays - 250 words - 3

Cover Letter - Personal Statement Example In these two organizations, I used to give professional advises to the clients regarding insurance and financial; services. I have learned a lot during the working in these three organizations. In terms of leadership experience, I have founded maple Leaf Funds in which I worked as a President of the organization. I have recruited more than 400 volunteers to organize non-profit charity during my entrepreneurship. I have expertly managed allocated and deposited funds. I am very eager to work in your organization as a supply chain summer trainee. I have invited in global young leaders conference organized by UN. My entrepreneurship and leadership skills took the attraction of industrial leaders. In terms of personal skills, I am extravert and I have expertise in open minded communication process. In addition to these, I have proficiency in several analytical software applications. These experiences and my individual skills will help me to justify my request and your selection

Sunday, November 17, 2019

Evergreen’s administrators Essay Example for Free

Evergreen’s administrators Essay Windows Server 2003 is a better and a more efficient version of Windows 2000 such that it takes its best features and creates a system that is easier to manage and use. This paper will discuss some of the benefits that Windows Server 2003 will bring to a large organization such as Evergreen Health. Discussion Evergreen is a big organization that provides health insurance throughout the state. It is bigger now after acquiring several other smaller health insurance providers. Therefore, it needs a system that is reliable and friendly enough to cater to such an organization. Windows Server 2003 will benefit Evergreen in a number of ways. First of all, Windows Server 2003 is highly dependable and easily available. The Microsoft Cluster service now has around eight-node clusters that are divided geographically (Microsoft, 2008). This is beneficial because no matter what branch of Evergreen requires the system, it will be available and guaranteed to work reliably. Windows Server 2003 is easy to install, use, and handle. It has a similar interface to that of Windows 2000, a server already used by the staff. A wizard makes setup very easy even for servers that do not have a dedicated administrator (Microsoft, 2008). This is especially important for Evergreen because its employees have little knowledge about newer systems. It will be easy to use by anyone. Active Directory is the server’s directory that helps to store information about objects on the network. It becomes easier for administrators to find this information because it becomes logically organized. This will be very convenient for Evergreen’s administrators. Connecting the different areas and locations of Evergreen through intranets and extranets make security very vulnerable and hence, vital. Windows Server 2003 provides a number of measures to provide this kind of security. It has software restriction policies and easily encryptable data that can be used to prevent viruses and other malicious code. The damage caused by these can be immense. The Windows Rights Management Services prevents unauthorized access anywhere. A big pro for Evergreen is that this server’s Intelligent File Storage allows the firm to increase document protection and it makes them more available. Users can access earlier files easily with the use of the server’s new shadow copy restore feature. This is big for Evergreen because it must have millions of records that need handling and more importantly, protection. It also facilitates backup which is very important for an insurance organization. In today’s fast-paced business world, in order to remain competitive today, it is extremely essential to have an efficient and secure system. Windows Server 2003’s Web server IIS 6. 0 provides improved security and a steady design that offers application segregation (Microsoft, 2008). It also provides XML Web Services that will allow the firm to easily discover Web services and other programmatic resources. Conclusion In conclusion, the Window Server 2003 will be a valuable investment for Evergreen Health because this firm has to deal with millions of people and their essential records. Windows Server 2003 will greatly facilitate the organization, storage and backup of these records securely and reliably. Other than that, it is easy to use which is indispensable for Evergreen’s employees. For this reason, Evergreen should go for it. BIBLIOGRAPHY 1. Microsoft (2008). Top 10 Benefits of Windows Server 2003. Retrieved June 26, 2008 from Microsoft. Website:http://www. microsoft. com/windowsserver2003/evaluation/whyupgrade/top10best. mspx 2. Microsoft (2002). Windows Server 2003: Product Overview. Retrieved June 26, 2008 from Microsoft TechNet. Website: http://technet. microsoft. com/en-us/windowsserver/bb429524. aspx

Thursday, November 14, 2019

Making Money the Easy Way :: essays research papers

Slavery has been a very sensitive, touchy subject since, and even before, its abolition in 1865. There is no doubt whatsoever that its one, if not the, worst things to ever take place in the United States. However, this happened a long, long time ago in a different generation. The ancestors of those who were slaves have every right to be angry about what happened, but to try and claim money for it is absurd. Granted it was wrong, it was the way of life in those times. Wealthy white men owned slaves in those days. Paying back these slaves ancestors would not change anything. What’s done is done. Also there are many other needs in this country that this money could help greatly. Doing this would stir up more tension than there already is now. The fact that the country is paying back American Indians and Japanese-Americans is hard to comprehend. These people are being greedy only using their ancestors as an excuse to get their hands on some quick cash.   Ã‚  Ã‚  Ã‚  Ã‚  The world is an ever changing place with new customs, beliefs, and ideas being thought up every day. Times change, and people change. In the 1700’s and the 1800’s it was custom for the rich, white plantation owners to have slaves. As we look back now it is obvious to us that it was wrong but that is the way is was then. There was no law banning it. Think about alcohol. It is bad and causes bad things to happen sometimes, but its legal. So in 100 years will the government give money to anybody who was harmed due to alcohol? The same thing goes for cigarettes. One day down the road people will realize what alcohol and cigarettes do and they may ban them. The world evolves everyday and everyone uses the lessons they learned from past generations in order to fit in well with society and live life to the fullest.   Ã‚  Ã‚  Ã‚  Ã‚  What does giving slaves ancestors money solve? Nothing. Slavery took place hundreds of years ago and paying back families does not make anything right. There is nothing that can be done to make what happened better. Paying reparations will not free the slaves. Anyone who is trying to collect reparations is a selfish fool who cares nothing about making things right, they just want money. Paying them back still would not make them feel better about slavery.

Tuesday, November 12, 2019

Congestive Heart Disease Essay

The main function of a healthy heart is to ensure proper blood flow throughout the body and supplying all the organs with the nutrients that are necessary for survival. Congestive heart failure (CHF) is also known as Congestive heart disease, but for this paper we will use failure, Consistent with the research. Congestive heart failure is a disease that primarily causes the heart to be compromised. This leaves the heart unable to perform the main function of pumping blood throughout the body to maintain homeostasis. Congestive heart failure affects mostly individuals 65 years and older; however it can happen at any time. Anderson, et al 2010). According to Goldberg & Konstam, â€Å"It is also one of the most common forms of heart disease. Approximately 4. 9 million Americans suffer from CHF, with about 400,000 new cases diagnosed annually. † (as cited in Mithal, Mann, & Stone, 2002, p. 46). Prevention methods are important factors for avoiding this disease. There are several treatments available for congestive heart failure that focus on reducing fluids from the body to remove congestion from the heart or reduce blood pressure in the arteries. The heart can be described as muscular pump; it’s primary function is to pump blood. The heart consists of four chambers. The upper two chambers are called the atriums and the lower two chambers are called the ventricles. As the heart contracts, blood is pumped through the body with the assistance of four heart valves. Blood that is low in oxygen flows back to the heart after circulating through the body. The blood enters through veins and enters the right atrium. This chamber empties blood through the tricuspid valve into the right ventricle. The right ventricle continues to pump the blood under low pressure through the pulmonary valve into the pulmonary artery. The blood is now directed to the lungs where it gets fresh oxygen. After the blood is oxygenized, the blood will have a bright red appearance, and it is now considered rich with oxygen. The blood will now return to the left heart through the pulmonary veins to the left atrium. From there it passes through the mitral valve and enters the left ventricle. The left ventricle pumps the oxygenated blood out through the aortic valve into the aorta. The aorta takes blood to the body’s general circulation. Congestive heart failure is the inability of the heart to sufficiently supply the body with oxygenated rich blood adequately. The hearts primary function is to move blood throughout a network of vessels. The blood provides the cells of the body with oxygen and nutrients needed while also removing waste products of the body and releasing carbon dioxide. Organs such as the brain, liver, lungs, intestines and kidneys are also compromised. When the weakened muscles of the heart is unable to supply the kidneys with the necessary amount of blood the kidneys are compromised. The kidneys are now unable to perform their function of excreting sodium and water. This causes the body to retain fluid, which directly affects the lungs. The lungs now become congested with fluids known as pulmonary edema. The liver is similarly affected with the accumulation of fluids due to the inability to excrete wastes. This causes a huge accumulation of toxins in the body. The intestines will also be affected and will not be able to absorb the necessary nutrients for daily function. Without treatment CHF will eventually corrupt and attack every organ of the body. Common symptoms include swollen legs or ankles and difficulty breathing. Weight gain is often seen due to the accumulations of fluid within the body. (American Heart Association, 2010 ; Anderson, et al 2010). There are several factors that commonly contribute to congestive heart failure. Coronary heart disease is an accumulation of plaque resulting in a narrowing or hardening of the arteries that supplies blood to the heart muscle known as the myocardium. This is the most common type of heart disease resulting in the leading cause of death for men and women in the United States. (MedlinePlus, 2010). Another factor is hypertension (high blood pressure), which refers to high pressure found in the arteries. Approximately one in three adults in the United States (73 million people) are estimated by The American Heart Association (2010) to be diagnosed with high blood pressure. A myocardial infarction, producing a thick scar tissue and interfering with the heart muscle’s normal function is another factor which could result in a heart attack. Heart valve disease has been linked to congestive heart failure as well. This could be a result of an outbreak of rheumatic fever or some other causes. Another factor contributing to congestive heart failure would be an infection of the heart lining known as endocarditis causing damage to the heart valves or possibly a myocardium of the heart known as myocarditis. Other common causes are alcohol and drug abuse, arrhythmias, obesity, ardiomyopathy and congenital heart defects. (American Heart Association, 2010). There are several ways to prevent congestive heart failure. Diet management is a key factor in securing a future without congestive heart failure. Maintaining a proper diet is crucial. Being overweight will act as a burden to the heart causing it to work harder to pump blood throughout the body. It is necessary to reduce sodium intake to avoid retaining fluids. The next step would be to increase potassium intake. Individuals who have congestive heart failure are usually prescribed diuretics to help excrete fluids causing a loss of potassium. Potassium can be found in green leafy vegetables and most fruits, particularly bananas, oranges, and dried fruit. Other factors for congestive heart failure prevention would involve exercise, no smoking and limited alcohol consumption. (Health-cares, 2010). There are many factors used for treatment for congestive heart failure. Various drugs are incorporated into treatment for congestive heart failure. The uses of drugs are intended for reducing fluids within the body or to reduce blood pressure in the arteries of the body. Typical drugs used for treatment are Ace inhibitors, beta-blockers, digitalis, diuretics and vasodilators. Beta-blockers are intended to improve function for the left lower ventricular pumps. Diuretics are intended to assist in eliminating products that primarily contribute to congestion such as salt and water. Digitalis serves a very important role in strengthening the heart so it can serve as a more efficient, reliable, and effective pump. Treatment may involve surgery if the failure is a result of a poor functioning heart valve. Surgery could involve repair or replacement of a heart valve or in drastic cases, replacement of the heart itself. General treatment will also consist of exercise, weight loss, rest and specific attention to maintaining a suitable diet plan. (American Heart Association, 2010). The Practice Framework of a person that has congestive heart failure is greatly affected. Individuals must reduce the amount of exertion on their bodies to prevent over stimulating the heart. The limitations caused by the failure make performing even routine tasks more difficult. Some of the activities of daily living (ADL’s) that this individual might have issues with might be, getting dressed and undressed, toileting, personal hygiene, bathing and eating. Some Instrumental ctivities of daily living (IADL’s) that might be affected could include preparing meals, taking medications, shopping (food or clothes), using the phone, house work, managing money and bills. As an Occupational Therapist (OT), One can educate patient/individual on the importance of reduced fluids and stress will make for a better heart and a healthier individual. The individual needs to learn that sucking or chewing on an ice cube is better than drinking a glass of water. Due to the increasing amount of fluids the medications are trying to get out of the body, drinking would be just adding more to the body and also adding more tress on the body. The roles/routines/habits will have to change because of the congestive heart failure and how the individual now has to take it slower and easier to get the job done. OT addresses any shortness of breath (SOB) and fatigue that might accrue during any of their daily living activities, routines, habits ect. Individuals learn to use adaptive equipment to help decrease the energy used to get the job done. Examples would consist of using a shower instead of a tub (if applicable), have grab bars inside and outside the shower, have a bath bench/chair with a hand-held shower head and a long handled sponge for easier athing. Less bending over for easier dressing/undressing by using open front garments with buttons/snaps, using a button hook if need be; use a dressing stick to put on lower extremities (LE) garments. Use a lighter comforter for less weight; use a step stool to reach things to reduce straining. Keep the house cooler and if the patient/individual is SOB outside have a portable pocket hand held fan/fan with mister. To reduce strain and stress have a garbage can with wheels would be very useful. One more example might be to have a recliner to keep legs up as well as change positions frequently for circulation. OT’s also each how to break down the tasks into small components to make the task at hand more manageable. For instance laundry is a big task for anyone, so instead of doing all the laundry in one day, do smaller loads spread out or one load a day. Pull the laundry out of the drier and hang it up as soon as laundry is done to save the wrinkles and then having to iron in addition too. Use lighter pots and pans to cook with. Having the appliances at arm’s length, waist level, within easy to reach to help with saving body energy. OT’s do whatever it takes to get the individual back to independently living a healthier life to the best of their ability. Congestive heart failure is a condition that needs to be specifically addressed and treated. The condition can be managed by complying with lifestyle changes, following a treatment plan, and taking prescribed medications. Without following a treatment plan the disease will consume the organs of the body causing irreversible damage. It is important to be aware of limitations concerning the disease to avoid over exertion which can be fatal. â€Å"Early intervention in the treatment of Congestive heart failure is crucial in providing the best outcome. † (Ciccone, 2007).

Sunday, November 10, 2019

Liquor Advertisements

The television is one of today’s major sources of entertainment. It could not be denied that this particular innovation of technology attracts numerous audiences that share a certain agreement that television is indeed a primary source of relaxation to the weary minds of many people in the society. In fact, â€Å"According to the International Herald Tribune, over a billion TV sets cover the globe, 50  percent more than there were five years ago. In Japanese homes, TV sets outnumber flush toilets. Only about half of Mexican homes have a telephone, but just about every household has a TV. And many Americans have 25 or 30 channels to choose from. States the Tribune: â€Å"The cultural, political and economic effects of this global television revolution are enormous. .  .  . Some worry that all that TV watching will make the rest of the world lose its appetite for reading, as has already happened to two generations of Americans.† (Herald tribune, 1990, 3) Certainly, from this particular report, it could be observed that television has been taking over the other forms of entertainment ever since the time it was first introduced to the society. It could be noted too that as years pass, the simple innovation of a box like feature of a television continuous to involve in such a state that the said form of entertainment is able to meet the specific standard of relaxation for different types of audiences. There exists the large screen televisions, the flat screen TVs, the mobile televisions and so on and so forth (Anuradha, 1994, 34). From this point it could then be agreed upon by many that television fondness among the present generation towards the next generations is here to stay. However, the question is, with the large amount of hours spent by viewers in front of the television, how true is it to say that the habit of television viewing affects the viewers directly, leaving a great impact upon their lives as individuals? It could also be understood that television is among the major mediums used to host several advertisements that are posted for liquor beverages. To understand the impact of the system, understanding what television has originally made for could be the first step in the clarification. Television can plant the same idea in hundreds of millions of minds—all in the same instant! And unlike the printed page, it does not require its viewers to be educated in the complex art of reading, nor does it ask them to form their own mental images and impressions. It delivers its messages with pictures and sound and all the enticements they can produce. (Evra, 1997, 24) It did not take long for politicians to see the tremendous potential of television. In the United States, Dwight D.  Eisenhower used TV shrewdly in his 1952 presidential campaign. According to the book Tube of Plenty—The Evolution of American Television (Greenwood,1980), Eisenhower  won the election because he proved the more â€Å"merchandisable† candidate in the media. The book shows that TV may have played an even greater role in John F.  Kennedy’s victory over Richard M.  Nixon in the 1960 election. When the candidates debated on TV, Kennedy scored higher with viewers than Nixon did. Yet, audiences who heard the same debate over the radio felt that it had been a draw. Why the difference? Nixon looked pale and haggard, while Kennedy was robust and tanned, exuding confidence and vitality. After the election, Kennedy said of television: â€Å"We wouldn’t have had a prayer without that gadget.† (Evra, 1997, 25) â€Å"That gadget† continued to make its power felt worldwide. Some began calling it the third superpower. Satellite technology enabled broadcasters to beam their signals across national borders and even oceans. World leaders used TV as a forum to garner international support and denounce their rivals. Some governments used it to transmit propaganda into enemy countries. And just as governments had tried to control Gutenberg’s invention once they understood its power, many governments took tight hold of television. In 1986 nearly half of all nations were broadcasting only government-controlled programs. At present, there are numerous developments with regards the programs presented through the use of the satellite connections of televisions. News programs were among those, which primarily utilized the benefits brought about by television networking (Evra, 1997, 29). However, aside from this particular programming presentation, other recreational sorts of programs also found the said satellite networking system quite much effective in helping the society gain recreation and not simply information from utilizing the said technological gadget. Since then, entertainment and recreation became one of the most important factors of interest it television programming (Scheuer, 1999, 99). The production of soap operas, and fantasy based stories that are aimed to entertain especially the young audiences (Evra, 1997, 54). This is where the negative and positive effects of television on the human society enters the discussion. (A)   The Benefits of Television Television has made available some wholesome entertainment programs too. In the privacy of his home a person can enjoy a Shakespeare drama, the Metropolitan Opera, ballet and concerts. There is a television series produced in England that may be enjoyed with or without sound. When the actors talk to one another (which is very seldom) they also employ sign language. This makes available an entertaining and instructive program both for people who can hear and for those who cannot. (Awake! 1990, 29) The field of education has greatly benefited from television. It makes available a variety of instructive material with a full view of the teacher and of any experiments or visual illustrations that he may provide. One can learn about mathematics, various other sciences, basic household skills, languages and many other things on educational television. Many enjoy â€Å"visual essays† that couple a fine view of live performances in arts such as music or dancing with commentary by an expert in the field. Some countries employ TV to cut down their illiteracy rate (Littner, 1980, 25). Developing countries have found it an effective tool to train people for jobs where there are not enough qualified teachers. And television presentations can be stored on videotape for repeated use. Young viewers can often talk intelligently on matters that the pre-television generations never dreamed of; and in the case of very young children, TV may contribute to a larger vocabulary, though it often has the opposite effect on older youths. â€Å"But television is merely a means of communication. Whether it benefits you personally depends upon the type of programs that you watch. Many voices have been raised in protest at the poor quality of much TV programming. In the United States television has been criticized for â€Å"pandering to the lowest common denominator in public taste.† (Evra, 1997, 32) Certainly, the power of television viewing has mainly affected the ways by which the young learners are able to increase their vocabularies as well as their knowledge about the major factors of the society as well as the major branches of education, especially when they are viewing educational programs. In these terms, the fact that television also brings about benefits to the society is indeed proven. (B)   The Disadvantages of Viewing TV There are several factors of viewing that brings about negative effects to the human individuals. There are at least four major themes that characterize this particular impact. The said program themes in the television that brings about the disadvantages include (a) Sexual Immorality; (b) Corruption and Social Chaos or dishonesty; (c) fantasy and make believe; and (d) Violence (Anuradha, 1994, 24). These particular themes are usually the primary themes used by television programming that at some point attracts the larger amount of viewers form the public. Why is this so? According to psychology experts, people who usually watch television are those who are having not much of things to do; those who are not preoccupied enough with their jobs that they are able to spend long hours of the day sitting in front of their televisions (coon, 1999, 26). They are the main targets of the producers of programs in the television. Hence, to be able to gain much profit from them, these producers aim to tickle their interests through the utilization of the major themes that directly attract their attention (Anuradha, 1994, 54). Making believe is among the top themes used by producers in creating the programs that they present to the society. Movies and television series that are arranged in patterns of the fantasy themes have normally received much appreciation from public viewers (Scheuer, 1999). As for a fact, movies such as Harry Potter, the Terminator, Lord of the Rings and other more programs following the same theme attracted much of the population in the society. They are among the movies, which are considered to become the blockbusters of the years when they were first shown to the public. True, the relaxation that the said movies bring to its viewers is indeed incomparable. Psychologists again add that the need of people to rest from reality through believing in fantasy stories is indeed a defense mechanism of the society in facing the reality of life (Coon, 1999, 145). Watching movies that make them realize that they are powerful enough like â€Å"heroes† such as Spiderman and batman in facing their lives, effective and strategic in ways of facing their transgressions through the use of magic like Harry Potter; makes the human society feel like there are of no limits and that they are empowered in terms of fantasy to face the challenges that they meet everyday (Coon, 1999, 146). However, not all the audiences that are able to access the said movies are mature enough to understand that what they are seeing is simply make believe. In fact, 70% of the viewers of these particular themes are young children from the ages two towards the ages six, who are known to believe whatever they see in the television. They are not that much capable of setting apart the truth from make-believe. Hence, upon seeing the programs that were mentioned above, they are disposed of to beliefs that they are able to become like that of the characters that they see on television. Children as young as they are have no limitations as to what they are supposed to or not believe in. The trend of television toward the â€Å"new morality† is also a disheartening one. Startled viewers have seen shows that deal with homosexuality and lesbianism. Full frontal nudity has appeared on stations of the Public Broadcasting System. Comedy shows often feature off-color humor. And what about the â€Å"soap operas†? The pamphlet TV and the New Morality observes: â€Å"Daytime soap operas deal frankly with adultery and casually show unmarried couples in bed together.† (Awake! 1998, 23) Again, the young audiences are not addressed fairly in this part of the program arrangement of the television showing. Form this particular picture; it could be observed that the moral disposition of the children is rather placed in such a confusing status. Hence, when they grow older, their understanding of what is right and what is wrong is then misarranged that they be subjected to confusion when they are already facing the actual situations in life when they are the ones who are already expected on what is right and what is not. In terms of human relations, in bygone days when a person wished to learn of events or matters of local or world importance, he would have to get that information by direct communication with other people. Friends would gather at the village well or at the general store for an exchange of news and views. But with television, people may get the same information without bothering with their neighbors (Evra, 1997, 47). If they are not careful, they can allow television to quash their incentive to communicate with others. One writer spoke of TV watchers as being â€Å"anonymous island-audiences, newly separated from one another.† (Awake! 1998, 24)Certainly, television programs at some point ruins the doubtless relationships of humans with each other. The used to be loyally disposed relationships between humans are being directly affected by the doubtful ideas presented in televisions. Knowing both the advantages and the disadvantages brought about by television viewing, it should then occur to each individual that the importance of balancing television viewing with other activities away from it is an essential part in assisting the youths especially in their behavioral advancements towards adulthood that are actually directly affected by their practices in television viewing. Television and Liquor Advertisements WHAT is the aim of commercial advertising? Businesses say that their advertising provides a public service because it gives us information about their products. The International Advertising Association states: â€Å"To be properly informed the Consumer needs advertising. Informed choice is based on information. Advertising—in its broadest sense—is the vital conduit for that information between Producer and Consumer.† Of course, we all know that such advertising does more than merely inform—its job is to sell. It is not objective or neutral. Successful ads skillfully engage the mind of the consumer and motivate him to buy the product advertised. Recently, advertisements using sexuality as a way of persuading consumers to buy adult beverages has been a trend in the advertising industry. Why is this so? As we know the advertising business is enticed with the goal of targeting a specific group of consumers to attract to buy their products. As to clearly explain, to be strategically sound, an ad is usually carefully directed to a certain audience, whether it be children, housewives, businesspeople, or some other group. The message is crafted to appeal to the most important concerns of that audience. Then the ad is run in the media that will most effectively reach them. Before an ad is designed, a great deal of research goes into finding out about the group of people most likely to buy and use the product being advertised. Advertisers need to know who these people are, how they think and behave what they desire and dream of. Advertisers also consider informations about consumers such as who they are, where they live, what they buy and why. Knowing all these gives them the ammunition to write persuasive sales messages. Their targets will respond to persuasion; they won’t respond to bluster, our self-interests, or rhetorical arrows shot randomly into the air. And as obvious as it is, the prospect consumers of hard liquor products or adult beverages, which are men had been successfully persuaded by such kind of advertisements using sexuality. In fact, these kinds of advertisements have already been socially accepted as years passed in the advertising industry. The question is, is this kind of practice to be considered healthy? Could it be justified as to becoming socially accepted as a simple norm in the society? How should consumers react on this kind of persuasion? These questions and more shall be answered in the following paragraphs. The Reality behind Advertisements using Sexuality Ads are carefully crafted to appeal to the specific desires and values of the target audience. Perhaps an ad will appeal to the need to have fun, the hunger for security, or a yearning to be accepted by others. Maybe the ad will direct itself to a desire to impress others, to be clean, or to stand out as different. Indeed, advertisements could be in any form. It could be shown through music, visual materials such as posters, newspaper ads and the television, it could also be posted through the Internet. In fact, these ads are usually accompanied by women who almost wore nothing holding the beverage on one hand and the other hand flirting with the man whom they are luring to have a drink with. Yes, this has become a common trend. Although all the advertisements showing sexual patterns of persuasion are most likely addressed to the grown-ups, it still couldn’t be denied that it is not only them who are able to have access to these advertisements. As reality suggests, the advertisements specially shown in TV are not only viewed by adults but as well as young children. Of course the advertisers know that TV, as a medium of communication, has a profound effect. Their advertising conditions people mentally so that they will buy their products. Surely, the commercial leaders of the world are not so simple-minded as to throw away money if TV advertising has little or no effect. On the contrary, instead of buying, the innocent minds of children are more likely polluted with trash and lust, things that they should not even see. Not only that, Internet today is mostly accessible to anybody who would like to learn anything. Yet, behind the aims of learning something new, many youths stumble to the sites showcasing commercial ads regarding beverages that has a strong spirit affecting the aggressiveness of anybody who drinks it. The worst thing it, the ads are more often then not, posting pornographic materials along with the product they sell. Aside from this, teens that are able to watch these kinds of â€Å"short flicks† on sexuality are usually stimulated to do the same things they see. Unfortunately, many teenagers fail to see the real effects of these advertisements to them selves. As a result, grave conclusions on the matter have been accepted by the society as parts of norms already. Things such as premarital sex, grave sexual assaults between teenagers and cases alike. Yes, the advertisements showcasing the sexuality as a social norm prove to be quite disturbing. Knowing this, how should we react as consumers towards the said advertisements? Conclusion As conscientious consumers, we should be aware enough of what we buy from what we watch and what we see. Basing from the thing we see, we should be prompted to protect the children and teenagers from becoming victims of the effects of advertisements posting lust to be such a luring and desirable act for anybody. Regarding the said issue, it is more considerable to accept banning commercials and advertisements showcasing sexuality as a medium of consumer-persuasion-strategy. Why is this so much agreeable about? First, the effects of the said advertisements prove to be much overwhelming especially concerning the morality of many people specially youths worldwide. This fact should wake everybody up to face the reality that each of us has a responsibility to protect our society from being polluted by the many grave effects of the wide array of pornography which are usually seen in Adult beverage advertisements. Second, everyone is liable of being a responsible citizen for the next genera tin following the footsteps of the older generation. Third, we all have a battle against exploitation. Why is this related? It is because many of the talents used in the posters and commercials for adult beverages are more likely underage, or if not, at times because of financial reasons, they are encouraged to pose for certain ads. Although there is an Advertising code for beverage commercials stating that women posing for the said commercials should be aged 25 and above, it is still more often that not being abused. Yes, each person has his own reason for agreeing in making their society a better place to live in. One way of making it is cleaning the most influential power in the society which is the media.   One of the key solutions to this problem is our respect for each other. As we could see, if people tend to respect each other’s right and think of other’s welfare other than just thinking of the profit to be gained, the morality of humanity could be closely watched and circumstances such as commercials involving sexuality could be fairly avoided. References: â€Å"Advertising-How necessary?† (February 8,1988). Awake! Watchtower Bible and Tract Society. Brooklyn, New York. 3-4. Alcohol.gov. (2005). ALCOHOL BEVERAGES ADVERTISING CODE. www.alcohol.gov.au/advertising.pdf.   (November 6, 2007).   

Thursday, November 7, 2019

Nietzsches Idea of Eternal Return

Nietzsche's Idea of Eternal Return The idea of eternal return, or eternal recurrence, has existed in various forms since antiquity. Put simply, its the theory that existence recurs in an infinite cycle as energy and matter transform over time. In ancient Greece, the Stoics believed that the universe went through repeating stages of transformation similar to those found in the wheel of time of Hinduism and Buddhism. Such ideas of cyclical time later fell out of fashion, especially in the West, with the rise of Christianity. One notable exception is found in the work of Friedrich Nietzsche, a 19th-century German thinker who was known for his unconventional approach to philosophy. One of Nietzsches most famous ideas is that of eternal recurrence, which appears in the penultimate section of his book The Gay Science. Eternal Recurrence The Gay Science is one of Nietzsches most personal works, collecting not only his philosophical reflections but also a number of poems, aphorisms, and songs. The idea of eternal recurrence- which Nietzsche presents as a sort of thought experiment- appears in Aphorism 341, The Greatest Weight: What, if some day or night a demon were to steal after you into your loneliest loneliness and say to you: This life as you now live it and have lived it, you will have to live once more and innumerable times more; and there will be nothing new in it, but every pain and every joy and every thought and sigh and everything unutterably small or great in your life will have to return to you, all in the same succession and sequence- even this spider and this moonlight between the trees, and even this moment and I myself. The eternal hourglass of existence is turned upside down again and again, and you with it, speck of dust! Would you not throw yourself down and gnash your teeth and curse the demon who spoke thus? Or have you once experienced a tremendous moment when you would have answered him: You are a god and never have I heard anything more divine. If this thought gained possession of you, it would change you as you are or perhaps crush you. The question in each and every thing, Do you desire this once more and innumerable times more? would lie upon your actions as the greatest weight. Or how well disposed would you have to become to yourself and to life  Nietzsche reported that this thought came to him suddenly one day in August 1881 while he was taking a walk along a lake in Switzerland. After introducing the idea at the end of The Gay Science, he made it one of the fundamental concepts of his next work, Thus Spoke Zarathustra. Zarathustra, the prophet-like figure who proclaims Nietzsche’s teachings in this volume, is at first reluctant to articulate the idea, even to himself. Eventually, though, he proclaims that eternal recurrence is a joyful truth, one that should be embraced by anyone who lives life to the fullest. Oddly enough, eternal recurrence doesnt figure too prominently in any of the works Nietzsche published after Thus Spoke Zarathustra. However, there is a section dedicated to the idea in The Will to Power, a collection of notes published by Nietzsche’s sister Elizabeth in 1901. In the passage, Nietzsche seems to seriously entertain the possibility that the doctrine is literally true. It is significant, however, that the philosopher never insists on the ideas literal truth in any of his other published writings. Rather, he presents eternal recurrence as a sort of thought experiment, a test of ones attitude toward life. Nietzsche’s Philosophy Nietzsches philosophy is concerned with questions about freedom, action, and will. In presenting the idea of eternal recurrence, he asks us not to take the idea as truth but to ask ourselves what we would do if the idea were true. He assumes that our first reaction would be utter despair: the human condition is tragic; life contains much suffering; the thought that one must relive it all an infinite number of times seems terrible. But then he imagines a different reaction. Suppose we could welcome the news, embrace it as something that we desire? That, says Nietzsche, would be the ultimate expression of a life-affirming attitude: to want this life, with all its pain and boredom and frustration, again and again. This thought connects with the dominant theme of Book IV of The Gay Science, which is the importance of being a â€Å"yea-sayer,† a life-affirmer, and of embracing amor fati (love of one’s fate). This is also how the idea is presented in Thus Spoke Zarathustra. Zarathustra’s being able to embrace eternal recurrence is the ultimate expression of his love for life and his desire to remain â€Å"faithful to the earth.† Perhaps this would be the response of the ÃÅ"bermnesch or Overman who Zarathustra anticipates as a higher kind of human being. The contrast here is with religions like Christianity, which see this world as inferior, this life as a mere preparation for a better life in paradise. Eternal recurrence thus offers a notion of immortality counter to the one proposed by Christianity.

Tuesday, November 5, 2019

How to Get an ISBN in 10 Minutes (or Less!) the Master Guide for 2019

How to Get an ISBN in 10 Minutes (or Less!) the Master Guide for 2019 ISBN for Self-Publishers: The Complete Guide When it comes to discussions around books and publishing, we all know the most exciting topic at the table: how to get an ISBN.We know not everyone is thrilled by the idea of obtaining a serial number but, just like editing and design, they're a  pretty critical part of self-publishing. Luckily, we’re here to answer all of your questions on the subject. How to get an ISBN: the complete guide for self-publishers #pubtips What is an ISBN number?An International Standard Book Number, or ISBN, is a 13-digit code used as a unique identifier for books. An ISBN is assigned to each edition of a publication, enabling publishers, bookstores, libraries, and readers to quickly find titles.An ISBN number never expires. Even very old numbers with only 10 digits can be converted into a 13-digit code with this conversion tool from Bowker.How to read an ISBNAll standard ISBNs comprise of five parts that tell us the following:The number 978 or 979 indicates that the digits are a book codeThe country or language group of the publicationThe publisherThe title of the publicationThe check digit - which, in a non-technical nutshell, indicates that the number has been verifiedAs they are used by retailers for inventory reasons, only authors who are planning to print and distribute hard copies of their titles need to obtain a barcode.Is it the same as an ASIN number?It's similar, but not the exact same. ASIN number are 10- digit codes generated by Amazon to identify the products on their page - so it's similar to an ISBN in that respect. However, while ISBNs can be used across various bookstores, ASINs on apply on the Amazon store.Additional ISBN resourcesFor more information regarding the topics covered, here are some links to check out:International ISBN AgencyFrequently Asked Questions (answered by Bowker)Bowker’s Set-Up GuideNielsen InformationThere’s no wrong or right answer provided that you think ahead. If you have a lightbulb moment one day and decide to write and publish a book as a passion project, you can probably eschew this whole process and rest easy. If you’re looking to start your own publishing business, then carefully weigh your options. Investing in an ISBN might be the smart bet or an unnecessary one, depending on your goals.

Sunday, November 3, 2019

Marketing Essay on Ryan Air Example | Topics and Well Written Essays - 1500 words

Marketing on Ryan Air - Essay Example It is held that that growth of the purchasing power of the European consumers would help in steering the rate of passenger inflow. RyanAir thus being the low-cost airlines can effectively sustain its market position (Mayer, 2008, p.3). Social With a growth in the per-capita income of the European households the lifestyle of such people is also held to counter changes. The number of vacation goers is thereby held to increase which in turn would help RyanAir gain an increase in passenger traffic during weekends (Hoffmann, 2007, p.13). Technological RyanAir is gradually developing on the technological situation by dearth of developing its website from only a booking enabled site to contain enhanced information pertaining to flight destinations. Further the company is working with other complimentary business firms like travels and hospitality to enhance its online service and information dimension (Bearne, 2010). Legal RyanAir’s flight operations are continuously under legal surv eillance. During 2005 the airlines company was sued by a British Court by around ?24,000 pertaining to its erroneous representation of flight prices as against the Consumer Protection codes of the region (Rush and Ottley, 2006, p.286). Again during 2010 the company was made bound by European Union regulations to reimburse the reservation amount to passengers that had gone disrupted owing to rise of ash clouds (EU Business, 2010). Environmental The management body of RyanAir is continually investing billions of pounds to focus on reducing the level of carbon emissions by around 50 percent. The company is stilling facing complaints from European Union and other political factions stating it to be a high carbon-emitting company (BBC News, 2007). SWOT Analysis of RyanAir Strength RyanAir a low cost airliner is gaining increased popularity among vacation goers and business travellers in the European markets. The company acting effectively on its online platform gains the potential to exp and its business and consumer portfolio. It also reflects the potential in running airlines rendering low-carbon emissions in the European region. Weakness The company owing to its managerial ineptness tends to face legal suits for not being effective in looking after the problems of passengers. Legal suits filed pertaining to its price misrepresentation and delay in reimbursement tends to dilute its brand image in the low-cost airlines market of Europe. Opportunity RyanAir in terms of economic and social developments of the people pertaining to the European region tends to gain hold of larger opportunities pertaining to increasing the passenger inflows. This increase in the passenger traffic would thus help the airlines enhance its revenue and market share in the European region. Moreover the enhancement of the online paradigm also helps the company gain the advantage of other companies collaborating with it to render services to consumers. Threat Regulatory climate of the European region is continually changing with rise in threat coming from the growth of terrorism and epidemics like flu and SARS. These changes in European regulations happen to render impact on disrupting its flight operations along the European region. Marketing Objectives of RyanAir Area1: Public Relations S-The company can

Friday, November 1, 2019

Texas Attorney General Research Paper Example | Topics and Well Written Essays - 2000 words

Texas Attorney General - Research Paper Example Secure confinement indicates that the court has committed a juvenile into the secure juvenile correctional facility’s custody for duration of a specific program that can run over a few months or many years. The detention of juveniles does not intend to be punitive; rather, they receive care that is consistent with that of the parent in the secure custody. The local jurisdiction or the state have the responsibility of providing recreation, counseling, education, assessment, health services and other required services in a youth’s maintenance and well-being in their custody. Reservations in the secure detention are for the juveniles who pose a threat to the safety of the public. Status offenders like juveniles who are charged with alcohol possession or running away from home may be held for only 24 hours or less. There are five types of residential programs in which juveniles are detained. These programs include camps, detention, corrections, residential treatment and community based. The wide placement variety options are because there is no uniform in these programs (Lissitz, Green, 1975). The youths are supposed to be accorded the appropriate services either in confinement facilities or in the detention centers. The services available differ from the different facilities but generally, the services and programs provided are geared towards the juvenile needs. The function of the facilities is to rehabilitate the youth. The service that offers primary rehabilitation is education and it is mandatory to the detained youth (Marx, 1998). The juvenile facilities that run schools, which are highly effective, provide general equivalency diploma preparation, high school curriculum, special education and opportunities of vocational training. The issues of major concerns in these centers are ineffectiveness and overcrowding. The facilities can create instability regarding simple logistics and become unstable and it becomes